Episodes
In this episode, I am back at Diego Baraona's farm, Los Pirineos, in El Salvador, one year after our last recording. Since then, significant developments have unfolded both on the farm and in Diego's future plans. Having closely collaborated with Diego for nearly four years, and previously with his father, Gilberto Baraona, I've witnessed Diego's growth as a coffee producer firsthand. Taking over the farm after his father's passing, Diego has shown considerable progress. Last year, I...
Published 04/29/24
Published 04/29/24
In this episode, I am joined by Muki Yeung, specialty coffee trader at C. Dormans in Kenya, to explore the current dynamics of Kenya's coffee market.With over a decade of experience working in coffee both in Australia, Brazil and Kenya,  Muki offers valuable insights into the evolving coffee buying process in Kenya. We delve into recent shifts in market dynamics and their implications for the available coffee selections. During my recent cupping sessions for purchasing coffees, I observed...
Published 04/02/24
In this episode, I have the pleasure of sitting down with my friend Kennedy Keya, director of trading and operations at C.Dorman in Kenya.Join us as we delve into our coffee-buying process in Kenya today.In the past year, there have been significant changes in how the coffee market operates in Kenya. Previously, companies like C.Dorman were involved in multiple stages of the coffee production process. However, new regulations now limit companies to performing just one role within the coffee...
Published 03/05/24
In this episode, I sit down with Ben Symes, our wholesale manager, to reflect on an eventful 2023.  Join us as we discuss how our espresso bar has been a pivotal part of our growth this year and how we have managed to grow the production in our roastery to an all time high. We also delve into our partnership with Noma in Copenhagen. Celebrating a decade of collaboration, this year we took a significant step in evolving the way Noma serves coffee, and I'm excited to share these developments...
Published 12/26/23
In this episode, I'm thrilled to introduce you to Negussie Tadesse, the man behind Tatmara Coffee Plantation in the historic region of Kaffa, Ethiopia - a place many consider the birthplace of coffee. Join us as we explore Negussie's inspiring story: from his initial journey into coffee farming to the enormous task of establishing Tatmara Coffee Plantation in 2010.  We discuss our collaboration with Belco, the company that first introduced me to Negussie and why my first visit to Tatmara in...
Published 12/01/23
Join me as I sit down once again with Andreas Hertzberg for the second part of our conversation celebrating my 25-year journey in the coffee industry. This episode is a deep dive into the genesis of my own company and how my vision, encapsulated in a business plan from 2006, has grown into the reality that is Tim Wendelboe AS today.   As we commemorate the opening of my coffee shop in June 2007, Andreas and I discuss the story of how I developed my approach to sourcing green coffee and the...
Published 11/03/23
In this special episode, I celebrate my 25th year of working in the coffee industry. Joining me for this reflective chat is my good friend Andreas Hertzberg, the Co-founder of Nordic Approach and the chairman of our company's board.  We retrace our steps to the early days at Stockfleth’s and Solberg & Hansen, reminiscing about our shared journey – a journey filled with mutual learning, inspiration, discovery and being part of the development of modern coffee culture in Norway. I dive deep...
Published 10/06/23
In this episode, I'm joined by Carolyne Lane, one of the driving forces behind restaurant Noma's celebrated tea and coffee programme. Having honed her skills over 5 years at Noma, Carolyne provides an in-depth look into the meticulous approach that defines Noma's unique coffee service. We delve into how Noma, one of the worlds most renowned restaurants, has changed how they prepare and serve coffee since their beginning, and discuss the new brewing method we developed with them that was...
Published 09/13/23
This episode takes a detour from our usual discussions about coffee, but trust me, it’s a conversation you won't want to miss. I’m absolutely thrilled to introduce you to a guest who has shaped my life in countless ways: my Uncle Jens Wendelboe. An accomplished composer, conductor, and musician, Jens is not just family, but an inspiring role model in brand building, career development, and a whole lot more. In our conversation, we delve into the essence of building a successful career,...
Published 07/31/23
Delighted to welcome you back to Part Two of my in-depth chat with the visionary behind the Caballero coffee farms, Moises Herrera. This episode holds an extra special treat as we are also joined by Moises' wife, Marysabel Caballero, a third-generation coffee farmer and a vital pillar of the Caballero enterprise. In this episode, we retrace the steps that Marysabel and Moises took when they first embarked on their coffee journey. We explore their passionate resolve that saw them through a...
Published 06/30/23
In this episode, I’m delighted to welcome a dear friend and esteemed coffee producer of the Caballero coffees in Honduras, mr. Moises Herrera.Moises is part of a family that has helped shape the high-quality coffee production industry in Honduras, and his stories and experiences are nothing short of inspiring.We journey through Moises’ own history in coffee, recalling when our paths first intersected. Our conversation takes us through the colourful spectrum of coffee varieties and on the...
Published 06/01/23
In this episode, I am joined by Diego Baraona on his farm Los Pirineos in El Salvador. I have been working with the Baraona family for many years. In 2020 our dear friend, pioneering coffee producer Gilberto Baraona sadly passed away. During his time leading Los Pirineos, Gilberto transformed his farm from being an average farm to becoming one of the most spectacular farms in Central-America. Following his passing, Gilberto's son Diego took over the running of the farm and today is continuing...
Published 04/21/23
In this episode, I am joined once again by my good friend Morten Wennersgaard. Morten is one of the founders of Norwegian green coffee import company, Nordic Approach. He has been buying coffee in Kenya for a long time and even lived in Kenya for a small period when he started his company. Our conversation this time focuses on Kenyan coffee, how it is grown and sold. We have both recently been in Kenya for the latest buying season and through our long running experience in working with Kenyan...
Published 03/03/23
In this episode, I speak with Anja Bakken Rise, who is the president of Norwegian environmental and solidarity organisation Framtiden i våre hender (The future in our hands). The organisation, which now has over 45,000 members, has been instrumental in promoting sustainability in Norway. Recent achievements include helping the Transparency Act come into effect; a law giving consumers the right to know how over 9,000 Norwegian companies safeguard human rights and ensure decent working...
Published 01/27/23
In this episode I’m joined by our wholesale manager Ben Symes. For our final episode of the year, we’re reviewing the highlights of the past 12 months, in both our business and the wider coffee industry.  We discuss how our company has grown and evolved in the past year, my farm Finca el Suelo’s recent second harvest and plans for the project in 2023 and take a look back at this year's coffees. We also cover changing coffee prices, organic farming and our 15th anniversary which we celebrated...
Published 12/27/22
In this special episode, Tim swaps seats and becomes a guest on the show, handing over hosting duties to our customer service consultant, Sebastian Dyrdal. To celebrate the launch of its second harvest, Sebastian and Tim talk about Tim's coffee farm project, Finca el Suelo. Finca el Suelo is a 7 hectare farm located in El Vegon, in the municipality of El Pital in Huila, Colombia. Tim's goal with the project is to figure out how to raise coffee quality and increase production with regenerative...
Published 12/07/22
In this episode, I speak with Morten Wennersgaard, who is one of the founders of the Norwegian green coffee import company, Nordic Approach. Morten and I have been good friends for many years, and we have collaborated on a number of interesting projects, including Nordic Approach. Our main focus in this conversation, is about how a coffee importer works, and how green coffee is bought and sold. Morten explains how Nordic Approach came to be and how they help roasters all over the world,...
Published 10/24/22
In this episode, I speak with the legendary first World Aeropress Champion Mr. Anders Valde, who has been a customer in our espresso bar since the day we opened. Anders is one of the few people who has tasted all the coffees we have ever roasted and has seen our espresso bar evolve over the past 15 years from a customers point of view. Listen in while we walk down memory lane and talk about the 15 years of history of our company and espresso bar. Music by my uncle Jens Wendelboe.
Published 09/26/22
In this episode our guest is Malin Borgås, our subscription manager that also work with wholesale customer support. By wholesale we mean other businesses that buy and serve our coffee, so B2B sales if you want. Wether it is in an office, a restaurant, coffee shop or a café, Malin work together with our wholesale manager Ben Symes to help our customers succeed with brewing and serving great coffee. Learn how we work and also what the common brewing mistakes our customers make that is really...
Published 08/05/22
In this episode I am joined by Maren Myhre Gullvik and Daniel Vareide. Maren and Daniel are members of our team that work as roasters and baristas. The episode can best be summed up as a team training session. In this wide ranging conversation, you get to join us at the roastery and learn about how small roasters like us buy coffee and work with producers, and how we operate our roastery. If you would like to learn more about the farms we work with, you can visit...
Published 06/01/22
In this episode I speak once again with one of my favourite researchers and educators in coffee, Mr. Morten Munchow and his colleague and sensory scientist Ida Steen. They are the people behind the Coffee Mind academy and are doing some fascinating research in coffee. I have had the privilege to be involved with some of their research in various forms and have personally learned a lot from them both over the years. You might have heard the episodes I recorded last year with Morten on...
Published 04/05/22
In this episode, I speak with Peter Dupont and Klaus Thomsen who together with Casper Engel founded the Coffee Collective in Copenhagen, Denmark in 2007.
Published 03/11/22
Join Ben Symes, our whole sale manager, and Tim Wendelboe as they informally sum up and talk about the year 2021 from a coffee roasters perspective. 2021 was an ever changing year, where Covid was dominating the first and last months of the year, there was a frost in Brazil making commodity prices on coffee rise and a lot of people talking about how Kenyan coffees are not what they used to be. Tune in to find out our thoughts about the "coffee year 2021."
Published 01/26/22
In this episode I speak with Alejandro Renjifo who was the one who introduced me to Colombia back in 2007 and who is exporting the coffees we buy from Elias Roa and his farm Finca Tamana.   Alejandro has a long history in the coffee industry and is one of the pioneers in the developing of the FNC’s (Colombian Coffee Growers Federation) specialty coffee program. Today Alejandro is an exporter of high quality Colombian coffees and he loves to facilitate connections and help establish long...
Published 01/12/22