Kevin has a fun chat with Zach Rodgers, Editor-in-Chief and Co-Founder of Marketecture Media, a new media venture that helps people navigate the world of marketing technology. Zach also ran AdExchanger’s editorial operations and supported programming strategy for the company’s Programmatic IO and Industry Preview Events. Zach and Kevin discuss editorial independence, how Marketecture can help assist vendor conversations, and how Marketecture’s products and offerings can help both ad tech and...

Jennifer Sey is an author, business executive, and retired artistic gymnast. She’s also known in the marketing world for spending a great deal of time with Levi Strauss, as she managed all aspects of the brand as brand president, including product. Jennifer and Kevin talk about the hypocrisy of woke capitalism, and why brands should focus on having open and transparent conversations with their audience, or just decide to make it more about the product and less about taking a stand on an issue...

Kevin welcomes Chris Cunningham, a true living legend in the digital space and a 20-year media and tech veteran who is a serial entrepreneur turned early-stage venture capitalist. Chris recently launched a $10 million early-stage venture to fund the C2V brand. He talks about how they select the brands in their portfolios. The guys give their real thoughts for better or worse on the Bay Area, comparing Shrek to Silicon Valley, and a few examples of the old economy legacy industries that are...

Kevin first gives his take on the slap heard across the world and then welcomes guest Mike Shields, Founder of Shields Strategic Consulting, host of Next in Marketing Podcast, and former writer and editor at Business Insider, Digiday, Adweek, and Wall Street Journal. They discuss how the world of online gaming is changing our society, a few important questions to ask as we possibly head into the Metaverse, and how to get to the point where we don’t have a detachment from reality while...

Mark Naples is the founder of WIT Strategy and has led strategic efforts on behalf of more than 450 companies, complete company re-positioning campaigns, and dozens of corporate and product launches. He joins the show today to talk about keeping your ego checked, why “bro culture” holds back brands, the importance of setting ground rules and keeping your principles honed, and building trust and true rapport with the media. Kevin also shares the wonderful yet horrible experiences he had while...

Kate Kaye is an award-winning tech journalist who has published work in many places including MIT Technology Review and NPR. Kate covered the data industry for Ad Age and digital political campaigns for ClickZ. She joins Kevin this week to talk about Google’s Privacy Budget, the Privacy Sandbox Initiative, and how we get people to care about the disruption that is taking place. She explains the different ways industry groups are both hurting and helping their constituents, and how she feels...

This week, Kevin welcomes Jonathan Elist, CEO of Penuma, an amazing solution for men that is not your traditional product. Jonathan discusses what Penuma is, and how radical transparency and trust are at the top of Penuma’s core values. He talks about some of the challenges in building the community, and how they balance both in-house marketing with agency outreach. He and Kevin also discuss Google Ads, Reddit, and word of mouth as a way to grow brand awareness and attract a network of happy...

The digital transformation is changing every aspect of how companies do business, and the most successful companies are those who are leaning into these changes. Nita Sanger joins the show as the director of digital advisory practice at Cherry Bekaert and master of strategic intelligence, common sense, and in-practice digital transformation. She has seen firsthand the effect that the rapid pace of technology change has on companies of all sizes. She discusses the ways successful companies use...

Elizabeth Nader can tell right away whether she is coaching someone that has what it takes to succeed. Yes, talent and intelligence are important, but the ability to be coached is what takes someone that extra step further and gets them to grow past their limiting beliefs. As a coach, entrepreneur, author, and speaker, Elizabeth’s mission is to help people realize that they aren’t in competition with anyone else, just themselves. She joins the show this week to talk about the importance of...

Kathryn Guess is a Product Manager for Microsoft, who built Game Stack and Azure PlayFab brands from the ground up. She joins the show this week to talk about how gaming isn’t the isolating experience one thinks it may be, and how gaming actually helps build communities and join people together — especially during the pandemic. She talks about the important and challenging issues in gaming regarding mental health and reporting domestic abuse, what the democratization of gaming means for both...

We’ve all dealt with clients that are directly problematic, or ones that mean well, but can have moments of toddler-like temper tantrums. Enter Carla Rover, an outspoken, very witty, and widely published writer, to help us navigate these waters. Carla talks about the reasons you may be getting ghosted after a job interview, content mapping and her way of doing it without emotion, and how best to show your value in a non-threatening way. She also gives her advice for writers and consultants...

This week, Kevin welcomes cellist Elham Al Marzooqi to the show. Elham is the first female cellist in the Emirates, along with being a Senior Legal Counsel for Flash Entertainment. Elham speaks about how she adjusted as a musician during the pandemic to connect with her audience online, and ways that she feels our society could better recognize and help musicians. Elham uses her platform to educate others on the cello and loves connecting and inspiring young women on her YouTube channel. She...

Joey Dumont returns to the show to share the inspiration behind his poignant, touching, and raw new book, Joey Somebody: The Life and Times of a Recovering Douchebag. Out now and available in stores, Joey’s book is relatable and all too typical for those who have struggled with addiction, abuse, and any type of loss or trauma. Joey talks about getting through the “heavy” chapters in the writing process, and on to lighter and more self-deprecating stories, as well as how he shed a lot of his...

Joseph Jaffe has written five best-selling books and thousands of columns, along with launching the CoronaTV show during the pandemic. He and Kevin talk about reconciling our current state to look at the opportunities with wonder and awe, how a social contract would help the way we talk to each other online, and the deep need to reclaim social media and make it less political. Joseph also talks about conscious capitalism and how we can make money but still help each other, and why he believes...

Dan Granger is the CEO of Oxford Road, a Los Angeles-based ad agency that provides innovative and groundbreaking marketing campaigns for some of the best-known brands out there now including Hulu and DollarShaveClub. Dan joins the show to talk about creating real change in the way we communicate, how brands can navigate a divided marketplace, and how we can start to reward content creators and supporters for a more even and factual discourse. Dan also speaks about The Media Roundtable, and...

This week, I welcome Adam Kleinberg, CEO and Co-Founder of Traction. We discuss the way culture is changing dramatically as a result of employees having the ability to work remotely, and how we can thrive in a remote environment without affecting the work or the team dynamic. Adam talks about Traction’s remote working policy, how they provide everyone with the tools to do their job professionally, and why you will want to make sure the Zoom camera is on when it’s required.   Takeaways: ...

Andreas Cohen is the Tribal Leader of the Smart Data Marketing Elite and founder of I-COM. He joins the show from Spain this week to explain why understanding Smart Data is important for businesses to stay competitive and make sure their message to the customer is consistent and effective. He also discusses the results from the Hackathon, the benefit of organizations that combine behavior with data science, and how he has been adapting and innovating due to the recent shift in networking and...

Rishad Tobaccowala is an author, speaker, and advisor, named by Time Magazine as one of five “Marketing Innovators.” He joins the show this week to talk about his new book, Restoring the Soul of Business, and how we can transform personally and professionally in this new era of “The Great Re-invention.” Rishad and I also discuss why tech is nothing without talent, how leadership can create an environment for their talent to speak up, and why it’s best to ditch the PowerPoint every now and...

David Berkowitz is my long time friend, colleague, founder of Serial Marketer, and an all-around good guy that will never ghost you. In fact, David feels as though it’s important to write back to everyone — even if it’s just a brief reply. This week he joins me for a conversation on why people ghost, what to do about it, and why you don’t want to be a victim of ghosting karma. We also talk about our definition of being an agent of change, and how that doesn’t always align with what the...

Mike Kujanek is the Founder & CEO at Magnitude Digital, an award-winning full-service digital marketing agency based in New York, Atlanta, Los Angeles, and Tokyo. Mike joins the show to talk about how to best navigate the ever-changing world when it comes to digital advertising and social media platforms. Mike and I talk about the Stop Hate for Profit campaign and how big brands pulling out of Facebook ads may affect the entire industry. We also discuss the need to diversify advertising...

Jeff Ferguson joins the show to talk about how brands are stepping up to reengineer their digital involvement to rise and meet the needs of our current climate. Jeff has been on the scene since the early days of digital as a writer for the trades, speaker, and leader in agency, publishing, and the client-side. Jeff and Kevin discuss the role of entrepreneurs to problem-solve and give hope to the industry, adding the notion that we may even take some of these practices with us after the...

Joey Dumont is a leader in the digital space and known for work that encourages brands to be truthful and genuine with their customers. He joins the show to talk about his role as the Co-Founder and Partner Lead at True Thirty and Executive Producer of the documentary, The Naked Brand. Joey shares how we can take back communication and honesty in the advertising industry and describes a few examples of brands that do it right, and what we can learn from them. Joey was formerly the...

The well-known and widely-respected Rob Norman joins the show this week. Before retiring, Rob served as GroupM’s North American CEO and global chief digital officer. In today’s episode, Rob and Kevin talk about creating a resume that highlights your superpowers, the need to be self-aware and civil to one another now more than ever, and how we can still try to maintain social relationships during this remote time.   Takeaways: While many of us are lucky to have a job where we can work from...

Doug Weaver is a legend in the world of sales strategy and digital sales leadership. He is also the Founder & CEO of Upstream Group, Inc. and uses his expertise to help others break the mold of traditional sales conversations and get the best results for both themselves and their potential clients. He joins the show to share some of the best practices in digital sales and survival skills during the pandemic. Doug also talks about what strategies work best to keep large virtual meetings...