Whispers of instability and challenges linger on the horizon for home services contractors for 2024. Projections paint a picture of uncertainty, making it clear that navigating the coming year won't be a walk in the park. However, in the face of this impending turbulence, timeless lessons and proven strategies exist that can turn the tide in your favor. It's not about merely weathering the storm; it's about seizing opportunities and emerging stronger on the other side. As we gear up for what lies ahead, I had on Amanda Zink, President of Air Control Home Services in Mohave County, to share a few critical actions that contractors must embrace to not just survive but thrive in this unpredictable terrain. The conversation touched upon the pivotal moment when Amanda and her brother assumed leadership of the business in 2019, just before the onset of the COVID-19 pandemic. Amanda openly discussed the initial shock and uncertainty, emphasizing the significance of embracing discomfort for the sake of growth. Looking forward, Amanda believes the key to winning in 2024 is prioritizing a back-to-basics approach for operations. Amanda acknowledged the tendency to overlook key performance indicators (KPIs) during prosperous periods, prompting a reassessment of metrics, particularly in the call center.  The objective is to ensure optimal value delivery and operational efficiency in customer interactions. She encourages leaders in this industry to overcome the hesitation of admitting challenges and reaching out to experienced individuals for guidance. Don't miss out – hit play and embark on a journey that could redefine your trajectory for the next year! This episode was sponsored by: - Smart AC: https://smartac.com/ Key Takeaways Intro (00:00) Amanda Zink's journey in the trades (06:26) Step out of your comfort zone to grow (10:41) Importance of a peer group in the trades (21:05) Female leadership in the trades (26:41) Operational focus for 2024 (34:31) Leadership training and technical skills development (38:25) Why your call center is your first line of defense (42:55) Marketing tactics to drive new business (45:27) Sales by education (51:16) Negotiation points to improve cash flow in 2024 (53:37) Critical lessons to be successful in 2024 (01:03:22) Additional Resources  ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/ Get in Touch with Amanda Zink: Website: https://www.aircontrolaz.com/ Instagram: https://www.instagram.com/aircontrolaz/ Facebook: https://www.facebook.com/AirControlHomeServices/ LinkedIn: https://www.linkedin.com/company/air-control-air-conditioning-inc/ Twitter: https://twitter.com/aircontrolaz YouTube: https://www.youtube.com/@aircontrolhomeservices6480 ------ To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.