Influencer Marketing Grows Up
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Description
Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web.
Privacy & Opt-Out: https://redcircle.com/privacy
More Episodes
TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category.
Privacy & Opt-Out: https://redcircle.com/privacy
Published 09/06/24
Published 09/06/24
The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.
PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its...
Published 09/05/24
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