It’s been a while and yet it’s always a pleasure doing an episode with my brother Martin Rooney. You can guarantee that Martin will spit fire about coaching, culture, and the lessons he’s learned along the way of being a leader in this industry for almost 30-years.  Martin Rooney is an internationally-recognized entrepreneur, fitness expert, sought-after presenter and best-selling author. Martin is the former COO of the Parisi Speed School, a youth sports performance franchise with over 80 locations nationwide and is the founder of the Training for Warriors system. The TFW System is now operated in over 200 facilities in 20 countries worldwide and Martin’s programs have been used by over one million youth athletes and adults.    As a presenter, Martin is regularly in front of over 10,000 people per year and has consulted Fortune 500 companies such as Marriott International, Nike, Prudential and Hasbro. Martin has also conducted training and development programs for Military Organizations including the Army Rangers and Navy SEALs, and has coach at and advised professional teams such as the NY Jets, Cincinnati Bengals, Carolina Panthers and NY Giants.  His university consulting clientele has included Arizona State University, University of Alabama, Oregon State University, Auburn University, Rutgers University, University of Tennessee Chattanooga and Montana State University. Martin has also been a training representative for Adidas. As a coach, Martin has been listed in the top 100 Most Influential People in Health and Fitness for the last 5 years and in 2015 Martin was inducted into the Personal trainer Hall of Fame.  Over the last 15 years, Martin has traveled to over 35 countries to help prepare world-class athletes and teach trainers, coaches and students. Martin has trained hundreds of athletes from the NFL, MLB, UFC, NBA, WNBA, and Olympics.  IN THIS EPISODE YOU’LL LEARN: => Why taking time off to explore a topic, a skill, or yourself is critical for growth.  => What Martin did to challenge himself and see if what he preaches in his coaching and books works in the real world (again). => Why kids didn’t care about Martin’s accolades or who he’s trained, but what they really cared about was ______. => Two things you MUST build so that you can build a powerful culture.  => Martin breaks down how to build trust step-by-step.  => How important being consistent is when it comes to making a change. => Some strategies Martin used to turn the culture around that you can implement in your team, business or organization.  => How to stop behaviors that are negatively affecting the culture of the team (this is tough for most people to do).  => Why clarity and vision are SO important when it comes getting everyone on board with the mission.  => What I learned from being around Martin for a decade and a half, traveling the world together (if you do this you’ll be successful). => The best way to set your culture is by setting the example (you are the tip of the spear for your culture).   => How I created 4 x 6 cards from watching Martin Rooney preparing, and it was one of the best things I’ve done to improve client experience.  => The compounding effect of culture and how it can turn from something little to creating a championship team (and championship character). => How to keep yourself “on fire” so that you can help other people be on fire.  => The power of surrounding yourself with people that challenge you to always become better.  => A powerful story about character that will inspire you! => How to deal with people that are not on board with culture, specific examples you can use.  => How to make sure you’re separating being a parent and being a coach. LINKS & RESOURCES: Martin's IG: https://www.instagram.com/themartinrooney/ Book:Coach to Coach https://a.co/d/20XNO5c Book:High Ten https://a.co/d/20XNO5c Luka’s Site:  www.LukaHocevar.com Luk