Welcome to "What Is Programmatic?" The podcast hosted by Ron Goldstein of Zenon Interactive that teaches you to understand exactly what Programmatic Marketing actually is. Listen to our industry experts as they teach you how to leverage: CONNECTED TV EMAIL GEOFENCING See how using Top Tier - No "CO-VIEWING" data can help you increase your marketing conversions for your business...or for your clients. We thank you & we look forward to you joining us on What Is...