The way we communicate about traumatic experiences matters deeply. This episode dives into the importance of using trauma-informed language with nonprofit marketing expert Cody Hays.  The discussion explores how word choices can inadvertently re-traumatize individuals or marginalized groups.  Cody shares strategies for communicating about sensitive topics in a way that prioritizes empathy and hope.  He breaks down why trauma-informed language is vital for building trust, telling authentic stories, and catalyzing positive social impact through clear and conscientious messaging. Tune in to learn practical tips on using non-stigmatizing language, avoiding victim-blaming rhetoric, and crafting content that creates space for progress.  About Cody Hays Cody Hays is the CEO and Founder of Marketing Mission, a digital marketing firm that provides marketing services to nonprofit organizations to help advance progressive social change. He serves as the Executive Editor of the Journal of Public Interest Communications. If that’s not enough, he is also pursuing a PhD in communications at Arizona State University - studying how to curb the climate misinformation polluting our digital ecosystems.  Connect with Cody Hays Marketing Mission | Marketing Mission Resources | Instagram | Journal of Public Interest Communications About Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with Maria Speaking & Training | LinkedIn | Email