Whether you're an agency or a tech platform, everyone talks about the importance of listening to your customers and gathering feedback. But, all too often, that feedback starts and ends at a rushed 2-minute chat before getting into the main agenda of a 30-minute call. But what if you had a systematic approach to gathering feedback? What if you could then use that insight to hone your marketing position, nail your messaging, and delight your customers and partners?Harvey Hodd (Blueprint Founder) and Harry Willis (Blueprint Partnerships Lead), were recently invited to discuss this with Adam Pearce (Blend Commerce) on stage at London's eCom Collab Club. They shared their methodology on how they've doubled down on gathering feedback from customers and partners to drive growth for Blueprint's SMS and WhatsApp 'Customer Experience Engine'.