Naming Wins and Fails with Rob Meyerson
Listen now
Description
Name changes are possibly one of the hardest things a brand can endure. With over a million trademarks filed annually with the United States Patent and Trademark office, but only 170,000 English words in common use today, names are only going to get more creative - for better or worse. In this bonus episode, host Blake Howard and naming guru Rob Meyerson discuss some of the biggest brand naming wins and fails, as well as provide insight into the nebulous process of naming a brand.
For more on Rob Meyerson and his book Brand Naming, visit: https://robmeyerson.com/ and https://robmeyerson.com/book
To learn more about the brands discussed today, visit: achangeofbrand.com
Produced by Matchstic (matchstic.com/@matchstichouse), hosted by Blake Howard, edited by Gabe Kitzman, and artwork by Rachel Jackson.
More Episodes
As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; block by block. But in 2022, they released a brand update that tidied up the logo system and individual identities for their ever-growing amount of sub-brands,...
Published 08/29/23
Published 08/29/23
Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B2B network technology for the past decade. For Nokia’s first major rebrand in 45 years, it was crucial to be seen as the digital innovator they are, not the mobile phone company they were. In this...
Published 08/22/23
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
