In this episode, Yvonne is joined by Ellen Kavanagh Jones the founder of Waxperts, who is known as the waxing queen. She is a beauty entrepreneur who developed a pain-free waxing product that is also easy for salon owners to use. Today, Ellen and her husband are in the process of launching a new skincare range for pre-teens which perfectly addresses the skincare issues they suffer from. Ellen shares the details of her entrepreneurial journey and explains the role manifestation has played in her success. KEY TAKEAWAYS When Elin wanted to develop a new wax brand, she tried every single one of her competitor's products first. Research is a critical stage of the development of any new product. Regardless of the type of business you set up there will be difficult days, having a strong why will help to keep you going. Harness the fact that people who work for you and your customers are relying on you. You can use this to motivate you and keep you going through the bad days.  In some sectors, word of mouth is still an important aspect of marketing. Sometimes you have a great idea that the market is not ready for just yet. Our skin is our biggest organ, and it changes as we age, so everyone needs to use products that have been developed for their age group. Failure is a big part of your learning. It is by far the fastest and most effective way to learn. A positive mindset makes a huge difference in all aspects of your life. Doing your manifestations last thing at night makes them far more effective. BEST MOMENTS ‘Just find what you're good at….just be the best at that. ´ ‘The drop when something does not go right is not for the faint-hearted.’ ‘When I let go, my life will flow.’   GUEST AND EPISODE RESOURCES https://www.waxpertswax.com https://yourskinstuff.com/ Louise Hay - https://www.amazon.co.uk/s?k=Louise+Hay&i=audible&ref=dp_byline_sr_audible_1 Sara Blakely - https://www.amazon.co.uk/Spanx-Story-Underneath-Incredible-Storybook-ebook/dp/B07T8SG7WZ VALUABLE RESOURCES Website: pausepenny.com Instagram: @yvonnetchrakian_manifest @pause.penny LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/ HOST BIO Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins! Podcast Description This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle. Tune in and I guarantee you will be manifesting your dreams!