Interested in flirting with an AI-powered large language model (LLM)? This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest version that will be able to communicate (and flirt) with users through a two-way voice chat and video call. Reem also delves into Google's latest updates to its AI model, Gemini, as the search giant continues to "fully embracing its AI era". Also in this episode, Natasha Phillips (14:55), an affiliate marketing expert with over 15 years of both brand and agency-side digital marketing experience, joins to discuss the past, present and future of affiliate, partnership and influencer marketing. She reveals the best ways to drive success in the space, the pitfalls to avoid when picking partners and how AI will impact the affiliate ecosystem. Further, Natasha offers a candid reflection on her recent redundancy at cosmetics brand, The Body Shop, outlining how she responded to the laying-off and what her plans are for the future. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Further reading ~ ChatGPT can talk, see and flirt in latest OpenAI update Apple to integrate ChatGPT into the next iPhone upgrade? Google is fully embracing its AI era What’s really happening in affiliate and influencer marketing? ‘The most powerful performance marketing I have experienced’: AI’s impact on affiliate marketing Hosted on Acast. See acast.com/privacy for more information.