If patients seem to leave as quickly as they come through your door, the solution isn’t a fancier coffee machine. Many practice owners understand the value of an inviting reception area but often miss the crucial element that can turn their waiting room into a conversion machine. That’s Michele Ahlman’s expertise. She works with practices to transform their awkward waiting rooms into revenue centers using the power of video. In this episode, Michele will help us understand the value of the waiting room for helping practices keep the patients who walk through their doors. She will also share insights into practice branding and patient journey maps. Michele Ahlman is the Founder & CEO of Citadel Holdings and ClearDigital Media. With over three decades of entrepreneurial experience, she has pioneered solutions in the digital signage software industry.   In this episode, Kevin and Michele will discuss: - The importance of coaches and mentors - How to enforce your brand ideals internally - The biggest misconception about financial management - Her lean approach to scaling  - Why cash flow is king - The importance of knowing your numbers - Patient journey mapping for struggling practices - The waiting room as the missing piece of the patient journey puzzle - The right content to show patients in the waiting room - How to serve the changing patient demographic - The ‘impact of brand’ as an emerging trend in audiology - The powerful impact of smell in your waiting room  - And other topics…   Michele Ahlman is the founder and Chief Growth Officer of Citadel Holdings, a digital signage platform. She is also the CEO of Clear Digital Media, offering digital content development services for independent healthcare clinics. Michele got her start when she joined her mother’s company, HITEC Group, in 1990. She rose to become VP of Operations, and in 2023, they established Clear Sounds Communications, a women-owned business focused on bringing innovative solutions to the market. In 2014, Michele launched Clear Digital Media in partnership with her father to address the need to improve the patient experience in hearing care. Connect with Michele: Michele’s LinkedIn: https://www.linkedin.com/in/ahlman/  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.