Worried your small practice can’t keep up with the larger chains? The good news is as digital marketing rapidly evolves, automation and other cost-effective digital tools can level the playing field. Tucker Worster of HearWorks has successfully leveraged innovative marketing to drive substantial growth in the audiology industry. In this episode, he explains how strategic partnerships, savvy marketing investments, and a focus on patient retention can propel your practice ahead, ensuring you thrive in today’s dynamic market. Tucker Worster is the co-founder of HearWorks, a company that provides marketing, automation, and coaching services for hearing healthcare clinics. He has extensive experience managing various aspects of the hearing healthcare market, including multiple buying groups and hearing aid clinics. In this episode, Kevin and Tucker will discuss: - The evolution of HearWorks and its impact on audiology practices - Why transparency is crucial for building a loyal team - Why practice owners must invest in patient retention - Optimizing Google My Business to enhance patient walk-ins - High-impact, low-cost marketing strategies. - Enhancing the patient experience through automation - Adapting to the rapidly changing landscape of digital marketing - How flexibility contributes to a positive work culture - The benefits of audiology mastermind groups  - Emerging trends in audiology marketing - And other topics… Tucker Worster is a co-founder of HearWorks, a company that revolutionizes marketing, automation, and coaching for hearing healthcare clinics. Under his leadership, HearWorks went from struggling to generating $10 million in revenue within three years. The company was recognized on the Inc. 5000 list of America's fastest-growing private companies in 2022 and 2023. Tucker serves on the Ambassador Board at Baylor University’s Center for Professional Selling. He has extensive experience managing various aspects of the hearing healthcare market, including multiple buying groups and hearing aid clinics. Currently, Tucker holds ownership stakes in several hearing aid-related enterprises. Connect with Tucker: Tucker’s LinkedIn: https://www.linkedin.com/in/tuckerworster  Tucker’s Email: [email protected]  Resources Mentioned: HearWorks Website: https://hearworks.com The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.