“Why are we spending so much money launching a loyalty program?” “Why can’t we cut the loyalty program budget?”  In this episode, and our final podcast of the series, Dr. David Cox - CEO of Motivforce answers the types of questions that you may well face from stakeholders in your organization....

In this episode, and following on from episode 3, Dr. David Cox - CEO of Motivforce shares his insights into the concept of running a pilot program if you are a business considering dipping your toe into the loyalty marketing sector. So, you’ve considered all the relevant business issues and...

In this episode, and following on from episode 2, Dr. David Cox - CEO of Motivforce shares his insights into the concept of creating the ideal loyalty program participant profile and rewarding for all behaviours that a participant demonstrates in adopting this profile. When you launch a loyalty...