In this episode, and following on from episode 2, Dr. David Cox - CEO of Motivforce shares his insights into the concept of creating the ideal loyalty program participant profile and rewarding for all behaviours that a participant demonstrates in adopting this profile. When you launch a loyalty program, you need to target a certain customer, segment. Loyalty programs never appeal to every customer who has ever bought something from your company, or every business partner in your B2B channel who has sold one of your products. But once you’ve defined the target audience for your loyalty program, the next step is to consider ‘profile performance’. This is the concept of creating the ideal loyalty program participant profile and rewarding for all behaviours that a participant demonstrates in adopting this profile. Dr. David Cox - Linkedin Profile Motivforce - How to create the ideal B2B program participant profile  - podcast companion insight Motivforce - Thinking of Starting a Loyalty Program E-book