Thinking of starting a loyalty program? - Part 2
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Description
In this episode Dr. David Cox - CEO of Motivforce shares his insights into planning which customers or business partners you should target with your loyalty program to ensure its success.
It is really important to establish which customers or business partners you should target with your loyalty program. Without the correct segmentation, the results of your loyalty program will not deliver on your business objectives.
Dr. David Cox - Linkedin Profile
Motivforce - Thinking of Starting a Loyalty Program E-book
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