“Why are we spending so much money launching a loyalty program?” “Why can’t we cut the loyalty program budget?”  In this episode, and our final podcast of the series, Dr. David Cox - CEO of Motivforce answers the types of questions that you may well face from stakeholders in your organization. Company executives across all departments, from marketing and sales to operations and finance, often underestimate the amount of effort and expertise it takes to run loyalty and incentive programs, the...

In this episode, and following on from episode 3, Dr. David Cox - CEO of Motivforce shares his insights into the concept of running a pilot program if you are a business considering dipping your toe into the loyalty marketing sector. So, you’ve considered all the relevant business issues and objectives for launching a loyalty program. Your product and pricing are right. You have identified your target customer. You have decided that a loyalty program is appropriate for your business and...

In this episode, and following on from episode 2, Dr. David Cox - CEO of Motivforce shares his insights into the concept of creating the ideal loyalty program participant profile and rewarding for all behaviours that a participant demonstrates in adopting this profile. When you launch a loyalty program, you need to target a certain customer, segment. Loyalty programs never appeal to every customer who has ever bought something from your company, or every business partner in your B2B channel...

In this episode Dr. David Cox - CEO of Motivforce shares his insights into planning which customers or business partners you should target with your loyalty program to ensure its success. It is really important to establish which customers or business partners you should target with your loyalty program. Without the correct segmentation, the results of your loyalty program will not deliver on your business objectives. Dr. David Cox - Linkedin Profile Motivforce - Thinking of Starting a...

In this episode Dr. David Cox - CEO of Motivforce gives his advice on what to think about if your business is looking to start a B2B loyalty program.  Like all of the marketing weapons that a business has at its disposal, a loyalty program are only highly effective under certain conditions. And they are also more effective for certain products and services.  For those reasons, it’s important to consider various business issues first and make sure you get them right. If not, then your...