The power of habits
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Description
With 45% of consumer decisions are made as a result of habits we kick off the New Year, and our first podcast, with a discussion on habits where we are joined by the author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will Hanmer-Lloyd. Helping to form habits amongst your target audience can be the success or failure of your product. In this podcast, learn how the application of behavioural science can make your brand the default choice for your target customers.
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We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.”
There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what...
Published 08/04/21
Published 08/04/21
With Freedom Day closely approaching on 19th July, our head of strategy Will Hanmer-Lloyd and Josh Tilley, senior strategist at Initials, look at why the next few months will be so crucial for brands to disrupt and establish new habits.
During this recorded webinar, Josh and Will delve into how...
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