We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.” There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do? Listen to our recorded webinar featuring Will Hanmer-Lloyd, Head of Strategy at behave and Steve Brunt, Planning Director at The Behaviours Agency to find out how you...

With Freedom Day closely approaching on 19th July, our head of strategy Will Hanmer-Lloyd and Josh Tilley, senior strategist at Initials, look at why the next few months will be so crucial for brands to disrupt and establish new habits. During this recorded webinar, Josh and Will delve into how brands can strategise to win the consumer in flux and secure a place in their new purchasing habits and lifestyles, how the new WFH/office hybrid will impact subscription and food brands, as well as...

45% of consumer decisions are made as a result of habits. It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of intention to use, but in the failure to change existing habits or adopt new ones. Listen to our head of behavioural planning & strategy, Will Hanmer-Lloyd discuss the importance of forming habits in...

Our host Pedro Martins interviews Behave Consultant, Lea Karam to find out how the Behave team were able to support and grow a relatively unknown social platform into the social phenomenon it now is. See acast.com/privacy for privacy and opt-out information.

Our host Pedro Martins has a wide ranging conversation with behavioural expert and international strategist Daivid Corrado on building habits. Daivid discusses how we can encourage long-term habits by making them more effective and how to make the most of our time in lockdown. See acast.com/privacy for privacy and opt-out information.

Pedro Martins talks to Alex from Unruly and Graham from Affectiva whose recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman's 'peak nd rule' can positively work in advertising". See acast.com/privacy for privacy and opt-out information.

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. With lockdown rules easing and shops opening up, in the last episode of this short series we discuss how retailers and brands can help to drive their sales through the application of behavioural science. See acast.com/privacy for privacy and opt-out information.

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In the third episode of the series we discuss behavioural techniques the government could apply to ensure people obey restrictions, and how brands can use these tactics to turn rejecters into customers.  See acast.com/privacy for privacy and opt-out information.

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this next episode we explore how new customers we gain during this time can be retained post COVID-19 and the importance of mood, place and moment in marketing. See acast.com/privacy for privacy and opt-out information.

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this first episode we look at what we can learn from the government’s application of behavioural science and discuss how this time is both an opportunity and a threat for brands!  See acast.com/privacy for privacy and opt-out information.

And that’s a wrap... for now! In our final Behave! episode of series one, Richard Shotton and Will Hanmer-Lloyd discuss the importance of framing brands pricing and promotions to change consumers perception of quality and value and influence their behaviour. Using examples including the ever inflating price of engagement rings, they explain the impact context and storytelling can have on a brands perceived value and their customers. Don't forget to subscribe for updates about our latest...

Sign-ups for dating site, eHarmony, would sky rocket on Thursdays and Fridays. Understanding this behaviour enabled them to rapidly grow their customer base by targeting moments rather than audiences. Context is key for brands and yet it can often be overlooked and underestimated in marketing. In this episode, listen to Richard and Will explore the significance of context for brands when engaging with consumers. For information regarding your data privacy, visit Acast.com/privacy

Nurofen were taken to court for claiming their painkillers specifically relieved back pain when in fact they were no different from other pain killers. The use of this placebo effect meant that consumers had a perceived higher quality of the brand and therefore influencing their experience. In this episode, listen to Richard and Will uncover the significance of expectation assimilation and how brands have tried to capitalize on this behavioural bias, those which have worked and those which...

After asking their readers for feedback in what they wanted to see in their newspapers, the Trinity Mirror launched a new, much more positive paper called ‘New Day’ in 2016. However, 2 months after launching this newspaper, New Day closed down due to lack of readership. What consumers say they will do and what they actually do can be completely different things. Hear Richard and Will discuss the risks of taking claimed data at face value, using examples from brands such as Spotify and Sony,...

Consumers don’t have a fixed conception of good/bad value. Instead our perception of value is relative, not absolute. By changing a brand’s comparison set, you can successfully shift a consumer’s willingness to pay for a product. Hear how Nespresso and Seedlip leveraged this behavioural bias to charge 5-10x more than their competitors. In this episode of Behave!, Richard and Will delve into the significance of price relativity, as well as discussing brands who have used this behavioural bias...

With more choice than ever, how can you help your audience navigate through the consumer journey to make your brand the one they choose? Through understanding the paradox of choice and strategically applying behavioural science, the stress associated with decision making can be avoided. Listen to Richard & Will dig into applications of behavioural science to simplify the cognitive effort required by consumer to make a choice.

How did social proof help drive Apple & Obama's success? When making decisions, we are strongly steered by the behaviour or implied behaviour of others. Therefore it is no coincidence that brands take advantage of this social phenomenon, however some do this a lot better than others to realise the full potential of behavioural science. In this podcast we are once again joined by the author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will...

With 45% of consumer decisions are made as a result of habits we kick off the New Year, and our first podcast, with a discussion on habits where we are joined by the author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will Hanmer-Lloyd. Helping to form habits amongst your target audience can be the success or failure of your product. In this podcast, learn how the application of behavioural science can make your brand the default choice for your...