The limitations of using claimed data in advertising
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After asking their readers for feedback in what they wanted to see in their newspapers, the Trinity Mirror launched a new, much more positive paper called ‘New Day’ in 2016. However, 2 months after launching this newspaper, New Day closed down due to lack of readership.
What consumers say they will do and what they actually do can be completely different things.
Hear Richard and Will discuss the risks of taking claimed data at face value, using examples from brands such as Spotify and Sony, and the importance of layering insights to fully understand your audience.
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