Social proof delivers success in advertising
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How did social proof help drive Apple & Obama's success? When making decisions, we are strongly steered by the behaviour or implied behaviour of others. Therefore it is no coincidence that brands take advantage of this social phenomenon, however some do this a lot better than others to realise the full potential of behavioural science. In this podcast we are once again joined by the author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will Hanmer-Lloyd where they showcase the different ways in which brands have and can apply social proof to their marketing.
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