Ever feel like something was "OFF" or missing in your business, or life? You're seen as the life of the party, but inside, something doesn't feel right? This inspiration episode, is for you.In this episode, I am honoured to bring in one of my Mastermind and 1-on-1 clients Jen Bowers. She's a brand strategist and brand designer, and founder of Jen Be Brands, who helps businesses stand out like a flamingo in the flock of seagulls through powerful branding. She's also the host of Bring Back Your...

Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties editions - our 2024 predictions for online business.   In this episode, we dive into: What we are predicting in 2024, for online businesses overall; Why "value stacking" for digital courses may no longer be the THING people are looking for; How you can leverage some of our predictions for your business this year.   Follow Steph on @stephtaylor.co on Instagram. ___   ...

Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat between us as we reflect on 2023.   In this episode, we dive into a debrief on both our launches in 2023. - What we tested and what didn't work well; - What did work well for us in our launches in 2023; - The mindset wobbles that we both experienced in 2023 during our launches - How you can use the strategies we tested in 2023 (which worked) in your next launch.   Follow Steph on...

Steph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat we had together where we reflected on our year of 2023.   Steph is an online business strategist who helps business owner build a profitable online biz where they can be offline.   In this episode, we dive into: - The biggest lessons and challenges from 2023. - Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close...

I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for "Copywriting"!So in this episode I thought I'd take you BTS of it all and exactly what I did. In this episide, I dive into: The difference between Top Voice vs Community Top Voice; My experiment: what I did, the frequency of my posts, what I leaned on to content plan on LinkedIn and how I repurposed my content; How I got Community “Top Voice” for Copywriting in 60 days (with almost half...

I recently ran a VIP Day... for ME (and my husband, ha!) and had so many questions about it over on DM's so I thought I'd create an episode to give you the behind the scenes.In this episode, I'll share with you: the agenda I had set for us for the VIP Planning Day; tips and ways you can create an inspirational day off-site; and my 3 personal insights and takeaways from the day. ___Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is...

It's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the key predictions I feel we'll be seeing in the realm of content and marketing this year. I got a LOT of it right last year, so let's see how we go this year, eh!?   Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi!   ___   Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024....

WE ARE BACK! Hello 2024! In this first episode for 2024, I thought I'd take you behind my journal and peek into the 7 biggest lessons I took away from the 2023 year. The year 2023 for me personally was challenging, but the duality of it is it was also the most growth I've ever experienced both personally and as a business.   So let's take a peek.   Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi!   ___   Applications to my high...

Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it. ___ Pssst. Want a freebie? Of course you do! - Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie

Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely been a few of those circling around this year. In this episode, inspired by the conversations I've overheard, and those that I am hearing and seeing, here are some of the worst marketing "advice" I've heard this year and what I feel like you should focus on instead. ___ Pssst. Want a freebie? ___ Of course you do! ___ Sign up to our 5 e-copy lessons below, where everyday...

Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA! In this episode, I dive into why I don't believe likes and follower counts are a measure of "success" when it comes to content and why it's important we create content that is highly shareable. To help you, in this episode, I throw down 3 simple questions you can ask to help you generate content ideas that will be highly shareable. PSSST! on the 21st of November, we...

Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share with you: My approach when it comes to planning and creating content The 5 things that are my GO TO when it comes to content planning strategically How I cross pollinate my content and create more hours in my week. Want to learn the EXACT system to what to say on your gram? Join The Caption Formula Workshop here wordfettigroup.com/workshop   ...

Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it's still important, exactly how you can strike that balance, and 3 things to consider when writing something that is a nod to both search engines but will make you stand out. *FREEBIE* Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox...

If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question too. How do you come up with speaking topics? How can you get strategic about it? How can you really "own" a speaking topic so what you share it unique and memorable?   Have no fear my friend. In this episode I dive into the 4 questions I ask to help me strategically come up with speaking topics.   *FREEBIE*   Sign up to our 5 e-copy lessons below, where everyday I'll land in...

Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you actually write for both in your audience? In this episode, I dive into one simple way you can optimise your copy to ensure it's easier to consume for the eyeballs. Pssst. Want a freebie? Of course you do!Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks...

A lot of the time when we think Black Friday, we think mass discounts. But does it always have to be about discounting? Would it have the same effect if you didn't discount? In this episode, I dive into 3 untraditional ways you can Black Friday this year without having to discount. I also shared how we've put together a full Black Friday Promotional Email Sequence Kit (with 8 emails ready for you to swipe and get your campaign up live in just 1 hour!) for you if you've left it last...

To Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was all about Black Friday. We had a lot of epic conversations and ideas swirling around in the membership so I thought I'd do an episode here to share the 3 principles I believe are going to be KEY for a success Black Friday campaign in 2023.Want to join the Wordfetti Club? Click here to join us. ____ *FREEBIE*Sign up to our 5 e-copy lessons below, where everyday I'll land...

I was recently asked about HOW you can talk about the same service or product and make it interesting at a speaking gig. It's a question I get asked often so I thought I'd record an episode to share 1 simple hack you can adopt to make "talking about the same service or product" less boring and more interesting. ____ *FREEBIE*Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy...

Flearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the art of how we learn through our failures. In this episode, I share about a full circle moment I had over the weekend, that led us to becoming the official TEDx copywriting and creative content partner, a special project we held on the day and also my 5 big flearnings in business. ____ *FREEBIE*Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with...

As a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different means and emotions in a reader. When it comes to writing, and also in how we approach writing at Wordfetti, inclusivity in our language is something we've been striving to learn more and more about. This is why I'm thrilled to bring on guest Hank Paul, who is a Queer Inclusion Strategist to share more about this topic.   In this episode, we dive into: Why brands should embrace LGBTQ+...

You might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get people ON the list and no remove em'?   It's a fair question friend. And also one people often ask when I tell them that we deleted people off our email list.   So in this episode, I'll be sharing with you: The 3 big reasons why we removed thousands of email subscribers from our email list; Some key signs you should consider "spring-cleaning" your own email list; And how to go...

We've just wrapped up our 7th launch for WYW, and with every launch the team and I always take the time to reflect on what went well, what didn't go well, what we learnt and what we'll do differently next time.   In this episode, I dive into 5 of the factors that worked well for us for this launch, and the 3 things that surprisingly didn't work as well in our latest launch.   ____ *FREEBIE*   Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple...

At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor's podcast Imperfect Action), I dive into: the behind the curtain view of what it actually took to launch this offer; how it felt different to any other launches I have had (as I was...

What does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring in business coach Fiona Killackey and fellow podcast host of My Daily Business onto Brandfetti where we chat about all the ups and downs of what it truly takes to run a business.   We dive into: What Fiona's biggest FLEARNING (failure and learning is); The key characteristics of a successful business owner and leader that Fiona sees having worked in some incredible...

Time poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game. ____ *FREEBIE*   Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.   wordfettigroup.com/freebie _____   Pst. Want something covered in...