In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we all need to watch our tone. He shares a news article about in-person events that makes him think of that fortune-cookie game – instead of adding the phrase “in bed" to the end, just add the word virtual to the title. Plus he talks with marketing consultant Dennis Shiao about the right way to do virtual events. And that’s a wrap for the week ending March 20, 2020.

In this week’s episode, Content Marketing Institute’s Robert Rose explores how content can act as a safety net. He shares a fresh take on a new claim that CMO shine (and pay) is on the decline. Robert chats with Megan Gilhooly about how content teams can find data about everything from the customer experience to the customer journey and customer sentiment. And he points you to an article about the right and wrong way to use vanity metrics. And that’s a wrap ending March 13, 2020.

 In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re spiraling into silence – and what we can do about it. Plus he talks about whether Salesforce’s acquisition of The CMO Club is the first of many. Robert chats with Jason Miller about how creativity may be the only real edge we have over machines. And finally he shares an article that explores the power behind purpose-driven brands. And that’s a wrap of the week ending March 6, 2020.

In this week’s episode, Content Marketing Institute’s Robert Rose wonders about stories from the future. He looks at AdAge’s content marketing awards – and finds them to be aged ads. Plus, he talks with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the future. And finally, he shares several articles about future-proofing your content marketing strategy. And that’s a wrap of the week ending Feb. 28, 2020

In this week’s episode, Content Marketing Institute’s Robert Rose explores the difference between what is true and what ought to be true. He shares a news article about the problem with advertising and data. Plus, he talks with the authors of a new book about the internal workings of content marketing. And finally, he recommends an article that gives you three strategies for connecting with your audience (hint: start with mutual truths). And that’s a wrap for the week ending February 21, 2020.

In this week’s episode, Content Marketing Institute’s Robert Rose explores the trap between strategy and planning. He offers his take on a new article that claims publishing less content is helping publishers grow their audiences. Plus, veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. That’s a wrap for the week ending February 14, 2019.

In this week’s episode, Content Marketing Institute’s Robert Rose shares his fresh take on the role of content marketing in brand activism. Julia McCoy talks about how following her gut instinct – even when it scared her – helped her build a profitable content marketing business that ended up being a true lifeline. Finally, he points out an article that will help you quit worrying and fix the inefficiencies in your content pipeline. And that’s a wrap for the week ending February 7, 2020.

In this week’s episode, Content Marketing Institute’s Robert Rose remembers the disruptive influence of Clayton Christensen. Plus he offers his take on a World Economic Forum report that names content and marketing as the jobs of tomorrow. He talks with Rebecca Geier about taking risks and the importance of “just doing it” in content marketing. And finally he shares an article about an alternative way to think about audience personas. And that’s a wrap for the week ending January 31, 2020.

In this week’s episode, Content Marketing Institute’s Robert Rose explores why leading change is so hard (and how to make it easier). Plus, he shares his take on Google’s new cookie “monster” plan. He talks with Tim Walters about changing the surveillance culture in marketing. And finally, he shares an article about content management and technology struggles that will make you feel less alone. And that’s a wrap for the week ending January 24, 2020.

Content Marketing Institute’s Robert Rose explores the difference between passion and love when it comes to work. Plus he shares his take on an article describing how the workplace will change in 2020. He talks with CMI’s Cathy McPhillips about marketing to marketers, new lead-gen challenges, and where content marketing is going this year. And finally, he shares an article on how to make sure your content survives the committee process. And that’s a wrap for the week ending January 17, 2020.

In this week’s episode, Content Marketing Institute’s Robert Rose is trying to get a perspective on perception. Plus he shares his take on the news that advertising as we know it is (mostly) dead. He also talks with Ahava Liebtag about how to overcome the gap between perception and reality in what executives think audiences want vs. what audiences really want. And that’s a wrap for the week ending January 10, 2020.

In this week’s episode, Content Marketing Institute’s Robert Rose explains what to do when execs just don’t get it. Plus, he offers a fresh take on an article that predicts content marketing will be a life ring for journalists. He talks with consultant (and jazz musician) Alan Schulman about helping business leaders see content as so much more than campaigns. And he points out an article that will help you make sure your C-suite really does get it. That a wrap for the week ending January 3,...

In this week’s episode, Content Marketing Institute’s Robert Rose explains why we should work harder to stress out our audience – in a good way. Plus, he offers a fresh take on a new article that says marketers are increasingly creeping people out (and some ideas on how not to). He talks with marketing legend David Meerman Scott. And finally, he points you to an article about three toy brands that inspire fans with their content marketing. That a wrap for the week (and year) ending December...

In this episode, Content Marketing Institute’s Robert Rose explores the difference between mistakes and failures in light of the viral-for-the-wrong-reason Peloton ad. Plus, he offers a fresh take on a news piece that explains how The Wall Street Journal uses audience data. He also chats with Jay Acunzo about creativity and holding audience attention. And that’s a wrap for the week ending December 13, 2019.

In this week’s episode, Content Marketing Institute’s Robert Rose explores whether a Moneyball approach to content can predict the stories we should tell. Plus, he offers his take on a news story that suggests the age of customer experience is over. And he talks with Cathy McKnight about the difficulty of (fairly) measuring content’s impact. Finally, he shares an article that will lead you to a shiny new metadata strategy. And that’s a wrap for the week ending December 6, 2019.

In this episode, Content Marketing Institute’s Robert Rose explores how viewing the world (and work) through a lens of gratitude changes everything. Plus, he rounds up some of the best news you might have missed this year and shares highlights from some favorite interviews. And finally, he points you to inspiring content marketing examples to review while you’re trying to resist the temptation to do some online shopping. And that’s a wrap for the week ending November 29, 2019.

In this week’s episode, Content Marketing Institute’s Robert Rose explores whether measurement really matters. Plus, he digs into new research that claims to reveal the “moment of next.” He chats with Scott Monty about what Mr. Rogers can teach us about business. And he points out an article that gets to the heart of metrics that matter in demand and lead gen. And that’s a wrap for the week ending November 22, 2019.

In this episode, Content Marketing Institute’s Robert Rose explores whether we can be taught to learn by learning to teach. Plus, he digs into the news that Xerox is building a storytelling team. He chats with the one and only Ann Handley about how to just say no to more content. And finally, he points you to the full results of our latest research into B2B content marketing plans and practices. And that’s a wrap for the week ending November 15, 2019.

In this episode, Content Marketing Institute’s Robert Rose explores whether we can accurately predict which career moves will lead to happiness. Plus, he shares an article that suggests complying with privacy regulations presents a surprising competitive advantage. He talks with Brad Berens of the Center for the Digital Future at USC Annenberg. Finally, he shares an article about what it means to play the long game when it comes to content marketing. And that’s a wrap for the week ending Novemb

In this episode, Content Marketing Institute’s Robert Rose explores what we lose when we fail to plan for spontaneity. Plus, he offers a fresh take on the news that Google is changing the way search works; he interviews Kathy Klotz-Guest about how to promote a culture of experimentation in business; and he shares an article about how chinchillas and bacon help you write better content. And that’s a wrap for the week ending November 1, 2019.

In this episode, Content Marketing Institute’s Robert Rose explores marketers’ fears and how to handle those marketing bumps in the night. Plus, he offers his take on the startling news Verizon is moving from publishing to commerce; he interviews creative agency leader and teacher Jonathan Kranz about how to differentiate through content; and he points to an article that might just have you and your agency singing kumbaya. And that’s a wrap for the week ending October 25, 2019.

We all want to think there’s true meaning in the work we do. In this episode, Content Marketing Institute’s Robert Rose questions why we create the content we create. Plus, he offers a fresh take on a news piece about how Best Buy might just be your next media buy; an interview with the founder of the Native Advertising Institute; and an article that will help you do native advertising the right way. And that’s a wrap for the week ending, October 19, 2019.

In this episode, Content Marketing Institute’s Robert Rose explores how to find the heart in your thought leadership. Plus, he offers his take on an article suggesting publishers’ hearts aren’t in the subscriber game; interviews the author of a business book that offers surprising lessons from American transcendentalists; and he points to an article that will help give your content more heart and soul. And that’s a wrap for the week ending October 11, 2019.

In this episode, Content Marketing Institute’s Robert Rose explains why you may need to create a new corporate culture club rather than fixing what exists. Plus, he offers a fresh take on a news piece that asks whether the days of TV advertising are finally over; laments how a tech snafu ate his interview; and points you to an article that explains why the content technology process is failing you. And that’s a wrap of the week ending October 4, 2019.

As hard as getting buy-in for your content revolution is, getting that yes is the easy part. In this episode, Content Marketing Institute’s Robert Rose explains why it may get messy before it gets better. Plus, he delves into the evolution of what we think of as a magazine; he interviews one of content marketing’s original rebels; and lastly, he offers a resource for creating a complete editorial strategy for your own revolution. And that’s a wrap for the week ending September 27, 2019.