Curiosity, exclusivity, brevity, and promise. These are the four nouns Eddie Shleyner keeps top of mind whenever he writes a subject line. As the founder of VeryGoodCopy.com - a copywriting blog and newsletter boasting some 31,000 subscribers - it's safe to say that Eddie knows a thing or two about how to write a hook that will start a conversation. This episode of Conversation Starters focuses on the importance of a good hook. Because whether it's the opening line of a movie, the first...

Stanley Security's digital analytics experience manager, Jacob Schneider, has analyzed 1000s of Drift conversations. Literally. In his first role at the business security company, Jacob studied 2000 Drift conversations to find recurring themes across the global organization. He then had to communicate those findings back to the marketing team so that they could iterate on their existing campaign strategy. So, what has Jacob learned from studying all these conversations, and how does he...

B2C companies like Netflix, Amazon, and Doordash have all taught us to expect personalized experiences whenever we buy something on a website. So, why are B2B websites treating us differently? Guy Yalif is the co-founder and CEO of the website optimization platform Intellimize -- a company he created to address the 98% percent conversion gap he and his co-founder, Brian Webb, were seeing across impersonal B2B websites. On this episode of Conversation Starters, he joins Sammi to let us in on...

57% of marketing and sales leaders are not happy with their company's personalization strategy. Yes, you read that right. Over half of the marketers and salespeople surveyed in Drift's latest State of Personalization survey admitted that despite the plethora of data available today, companies still have not cracked the personalization code. Why not? Sarah Frazier, one of Drift's managers of content marketing, believes it's due to lack of strategy. In this episode of Conversation Starters,...

Welcome to the first episode of Conversation Starters! In this episode, Sammi sits down with David Kim, the senior director of sales productivity and strategy at Drift. Fun fact about David? Before he joined Drift, he actually wasn't too sure if chat was right for sales. In this pilot episode, David explains why he changed his mind about chat, how he trains his reps to have successful discovery conversations -- and continue those conversations -- and why he believes conversations are the...

Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.

Sammi Reinstein is back with major news. Keep a close ear on this podcast feed for brand new content coming soon!

We've been making a huge mistake at Drift. We talk about Conversational Marketing, the new way businesses buy from businesses, all the time. But we don't even have a Conversational Marketing podcast! So we're making it right right now to bring you the official Conversational Marketing podcast. We'll feature tips and tricks from Drift, plus customer and partner interviews, and you'll learn from some of the best people doing Conversational Marketing today. Basically, this podcast will be your...

Welcome to the Conversational Marketing podcast, where your hosts Sammi Reinstein and Sara Pion are on a mission to educate the world about – you guessed it – conversational marketing. From thinking about how conversational marketing can be implemented into your entire marketing strategy, to best practices we’re learning straight from the pros, this is the go-to podcast for all things surrounding the topic of conversational marketing and sales. So in our first episode, we’re giving you our...

Who says B2C brands get to have all the fun? Not us. And definitely not Wistia – their original series Brandwagon is doing breaking the mold and bringing entertainment back into B2B marketing. So in this episode, Sammi and Sara talk to Kristen Bryant (she runs partnerships and production for Wistia, nbd) about how they got the idea to do the show and what they've learned so far. Kristen shares why episodic content is a goldmine for marketers, plus how it can be used to spark conversations and...

Andrew Kimmell has spent nearly 10 years working to create more personalized buying experiences – all via text messages. Okay, not all through texting, but as the co-founder and CMO of TextUs, Andrew is carving out a place for text messaging in the traditional marketing funnel. And it’s working. Listen to the full episode where Sammi and Sara talk to Andrew about how he got the idea to create business texting software for professionals, why texting can make a huge impact on your sales and...

What happens when you post on LinkedIn every day? Sure, you're gonna get more profile views and connection requests, but is there any real value in posting more frequently? In this episode of Conversational Marketing, Sammi and Sara talk about why they committed to posting every day on LinkedIn for one week. Tune in to hear what they learned along the way, the story behind #DriftTipTuesday, and why Sara says she peaked during this experiment.

Is it just us or is direct mail suddenly…cool again? To get to the bottom of this, Sammi and Sara sit down with two marketers from Sendoso, you know, the fully integrated direct mail and gifting solution that enables companies to rise above the noise, acquire target prospects, and retain valued customers. Or as we like to call them, the company that picks out a mean succulent plant and makes our handwriting look way nicer than it actually is. Bri Valleskey (Senior Content Marketing Manager)...

Listen, we get it. Trying to keep up with all these new marketing trends is exhausting. Do you need to restructure your marketing team every few months to keep up? Absolutely not! In this episode, Sara and Sammi break down just how easy it is to get started with conversational marketing because it turns out…you might already be doing it.

Is conversational marketing for the enterprise? You bet it is. But not everyone is convinced. So on this episode, Sammi and Sara face off against some of the most common objections to using conversational marketing to sell into the enterprise. And this time, they're bringing in reinforcements with special guest Jill Chiara (Drift's VP of Enterprise Sales) to unpack these objections and discuss why not using conversational marketing is a huge missed opportunity for enterprise businesses.

How do you build a community that is engaged and passionate about your brand? In this episode recorded live at HYPERGROWTH San Francisco, Sammi and Sara sit down with Carly Zakin and Danielle Weisberg, co-founders of TheSkimm (and all-around boss ladies), as they discuss how to enable your community to take action, how to measure the success of expanding channels, and how to take a “good idea” and grow it into an empire.

So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening for tactical tips and ideas to swipe. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can...

So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening for tactical tips and ideas to swipe. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can...

If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing. One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift’s own Julie Hogan. So we sat down with her to understand what the heck even is customer...

If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing. One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift’s own Julie Hogan. So we sat down with her to understand what the heck even is customer...

How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, we get it. It can be hard to keep your campaigns feeling fresh when there are so many other things to think about. So, we sat down with Jess from Sigstr to get some inspiration on how to structure marketing campaigns that actually drive conversations. If you're feeling a little stuck in your usual routine, this episode is for you. Like this...

How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, we get it. It can be hard to keep your campaigns feeling fresh when there are so many other things to think about. So, we sat down with Jess from Sigstr to get some inspiration on how to structure marketing campaigns that actually drive conversations. If you're feeling a little stuck in your usual routine, this episode is for you. Like this...

Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod...

Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod...

How do you build a community that is engaged and passionate about your brand? In this episode recorded live at HYPERGROWTH San Francisco, Sammi and Sara sit down with Carly Zakin and Danielle Weisberg, co-founders of TheSkimm (and all-around boss ladies), as they discuss how to enable your community to take action, how to measure the success of expanding channels, and how to take a “good idea” and grow it into an empire.