On this episode of Driving Insights, we dive deep into the world of short-form video content and social media, revealing how automotive service departments can leverage these powerful tools to engage customers, showcase expertise, and drive growth. Learn the secrets to creating viral-worthy videos, utilizing platforms like TikTok and Instagram, and building a strong online presence that will elevate your service department to new levels of success. Whether you're a social media beginner or an...

On this episode of Driving Insights, we dive deep into the world of vehicle walk arounds and uncover the strategies that can transform your service drive. Discover how implementing standardized checklists, leveraging the support of porters or greeters, and incorporating professional displays can revolutionize your customer experience. Learn the secrets to building trust, increasing sales, and fostering long-term customer relationships through consistent and engaging walk arounds. Get ready to...

On this episode of Driving Insights, we dive into the world of "PICNIC" situations in the service department - those pesky cases where a misunderstanding about a vehicle's features leads to wasted time and resources. From thorough staff training to clear customer communication, we'll cover the strategies you need to keep your service lane running smoothly and efficiently. Don't let knowledge gaps put the brakes on your productivity! Episode 08 Homework - ⁠⁠Download --- Send in a voice...

On this episode of Driving Insights, we explore how to transform your Express Service department into a profit-generating powerhouse. Discover the "Big 3" concepts of Quality, Time, and Sales, and learn proven strategies for optimizing each area to drive revenue growth and deliver exceptional customer experiences. Tune in now and get ready to revolutionize your dealership's success! Episode 07 Homework - ⁠⁠Download --- Send in a voice message:...

On this episode of Driving Insights we explore a game-changing strategy for automotive service departments: maintenance menus. Just like a well-crafted restaurant menu whets your appetite, service menus give customers a tantalizing taste of transparency. We'll dish out practical tips on how these menus can inform and empower your customers, supercharge their trust, and keep them coming back for more. Discover how serving up a side of clarity with every service can drive your shop to new...

On this episode of Driving Insights we uncover the secret weapon for dealership growth that's been hiding in plain sight - your existing customers! Discover why prioritizing customer retention and transforming satisfied buyers into vocal brand advocates can accelerate business more than chasing down new prospects. We'll dive into eye-opening statistics on the revenue-boosting ripple effect of referrals and repeat purchases from loyal clients. Plus, we share proven strategies to start...

On this episode of Driving Insights, we delve into the critical issue of technician compensation in the automotive service industry. We explore how the prevalent flat rate pay model contributes to high turnover, low morale, and decreased service quality, and discuss alternative compensation structures that can better support technician retention and motivation. Join us as we share insights on creating a more sustainable and equitable pay system that benefits both technicians and shop owners...

On this episode of Driving Insights, we explore how dealerships can strategically extend service hours to boost customer convenience without overworking staff. Discover data-driven approaches to assess capacity, survey preferences, and design creative schedules that drive retention. Gain best practices for rolling out and refining extended hours to stay competitive. If you want to grow service business through flexibility, don't miss this episode! Episode 03 Homework - ⁠⁠Download ---...

On this episode of Driving Insights, we reveal how selling tires transforms dealership service centers from revenue leakage to customer loyalty engines. Learn to upgrade bays, train staff, and promote offerings capturing profit potential sitting right under your nose. Quit sending sales out the door and make simple pivots establishing your dealer as the convenient one-stop shop drivers desperately need. Episode 02 Homework - ⁠⁠Download --- Send in a voice message:...

On this episode of Driving Insights, we explore how dealerships can revolutionize their service departments to cater to today's time-crunched customers. Discover strategies to streamline operations, from promise times and customer updates to express lanes and fast service options. Learn how prioritizing convenience can boost customer satisfaction, foster loyalty, and drive profits through increased retention and service drive traffic. Uncover the transformative changes that can help your...