When the products and services you are selling look, smell, and act like several options in the market, your messaging and the experience you deliver becomes your differentiator. For your marketing team, understanding why your customers make decisions is key to your success. In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing. Thank you for listening to the Explicit Content Podcast. For more information, check out...

With a focus and background in social media and influencer marketing, Joe Cox and Megan Zander discuss the surprises that came out of this year’s SXSW and the future of creator and influencer marketing. How Facebook’s new focus on privacy may be more profitable than advertising and what marketer’s should be watching with TikTok. SXSW and the Art of Asking The birthplace of Twitter and Foursquare, SXSW has a long history of being a place where trends transition to the main stream. Joe had a...

This week Joe Cox interviews Gregg Witt about the current state of youth marketing in 2019. Gregg is an entrepreneur, brand strategist author and speaker known for his profound work in youth culture. We’ll be talking a lot about the recent book he published 'The Gen Z Frequency' a super comprehensive Playbook for brands and marketers wanting to gain attention from the generation that’ll make up 40% of total US consumer spending by 2020. He’s worked on the brand, agency and consultancy side...

Our host Katie catches up with Cliff Lewis & Scott Trobaugh from the Godfrey agency, right after their popular presentation at the MarketingProfs B2B Marketing Conference. The name of their talk was Deep and Simple: How Mr. Rogers makes us better at B2B. Sure, he was one of the greatest communicators of the 20th century. But we’ll bet you didn’t know that Fred Rogers is also the most significant role model for B2B communicators in particular. Katie & the guys talk about: - How Mr....

In this episode of the Explicit Content Podcast, Carla Johnson discusses the need to enable corporate innovation and ideation with Katie Martell. Thank you for listening to the Explicit Content Podcast. For more information, check out EnterpriseMarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp19

Do you have integrity? Are you authentic? Recent rulings have brought social media to its knees. Our subscribers are increasingly perceptive. The theatre of sale, in our digital marketing era, is evolving toward honesty and respect for the consumer. Carefully targeted research is an excellent tool. Privacy avoids outcry. Influencers foster transparency. Honesty is imperative. Building trust nourishes familiarity with the public. Marketing magic, properly done, is cathartically...

Is your brand trustworthy? Is there friction between the numbers and your message? Today's consumer will not believe your product or service is excellent just because you say it is. We must provide survey or data-based evidence to support our claims. A marriage between metrics and marketing will boost your engagement rate in a B2B setting. Allowing the facts to cultivate the narrative will provide scientific integrity. Proper survey methodology destroys implied bias when reviewed from an...

Bloggers: how do you maintain narrative authority in a competitive market? How do you resonate with your readers? The World Wide Web is a volatile entity that takes no prisoners. This week on Explicit Content: Andy Crestodina and Jeff Julian discuss The Survey of a Thousand Bloggers. Our audience depends on us for integrity-in-content. Science shows: original research will help to build your place as a source to whom they may turn for savvy information. Communicating with your network may...

This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer. Do you like vertical video? What types of content do you prefer when engaging with Live video? These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing. Our hosts include: Andrew Davis, Keynote Speaker and Founder of Monumental Shift, Britta Schellenberg, VP of Brand Marketing, Brightcove, Jessie...

Will 2019 be the year of the "influencer"? How do we stay relevant on social media? Social media is a force in our world. Using the platforms in a way that captures people and affects them positively is requisite in the market. Reaching your audience is just as much about who is doing the posting as the content being posted. Consumers like to have a trust formed with the people from whom they get their advertising. Social media personalities can connect with target demographics more...

Do you have a mission statement? Are you employing tactical marketing? This week on Explicit Content your hosts Pamela Muldoon and Jeff Julian discuss the CMI annual Content Marketing Research Report and its applications in growing your business. An organization’s content mission statement should be a living document that outlines overall strategy, but allows for agility in customer satisfaction and retention. One thing that is always constant in our industry is change. Integration...

Do our web developers know the buyer’s prerogative? Do they design for design's sake, or to grow business? Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It...

Building a content studio as part of a new publication can be tricky. You want to model what works, but so few have done it and shared their stories. Melanie Deziel sits down with Sam Rosen, SVP of Growth at The Atlantic, and Annie Granatstein, Head of WP BrandStudio, to discuss their objectives and key takeaways from building their teams. Jeff and Melanie fill in the conversation with their own insights from building brands and agencies and some of the pitfalls that can arise. Thank...

Do you personalize your marketing approach? Does direct mail still work? This week on the Explicit Content Podcast, your hosts Katie Martell and Lindsay McKinney discuss content mediums that work and the “what’s old is new again” approach. Marketing concepts such as direct mail are resurfacing with clear effectiveness. First impressions are vital in today's market: especially when it comes to building new clientele. Many companies bombard the prospective client with mass e-mails. Today’s...

Demian Ross, Business Development Manager for Social Media Examiner, set out to start something new nearly 200 days ago. A simple idea to help him accomplish a goal, record a video a day and release them for 300 days. Over that time, he has learned so much about himself, the state of social media, and the how important being authentic is in our modern digital era. In this episode, Demian and Joe discuss this new platform for Demian and the lessons he has learned, how they have changed...

Have you ever wondered why some metrics are so easy to get to, everyone loves them, but you can see how they correlate with the bottom line? In this episode, Andy introduces us to Julian’s Law, where the easier a metric is to find, the less valuable it will be for a real strategic measurement. Through the show, Jeff and Andy give great examples of metrics you should look for and others you should learn to care less about. Thank you for listening to the Explicit Content Podcast. For more...

Walking through the halls of the Cleveland Convention Center at this year’s Content Marketing World, you hear all the buzz. Who is excited about what? What sessions were amazing? Which speakers weren’t prepared? And the one on most veteran attendee’s minds, will UBM be able to do what Joe and Pam Pulizzi did? On this episode of the Explicit Content Podcast, veteran podcaster Pamela Muldoon makes her return to the host role, along with Jeff Julian, to discuss this year’s takeaways from...

Is 2020 the year that 1,000,000 sales folks lose their jobs?  If so, who will replace them?  If not, where does this statistic come from?   In this episode, Katie Martell and Jeff Julian will dive deeper into what roles are expected to change on the sales team over the next few years and how our digital marketing teams will need to be prepared to fill the gap when it comes to preparing a customer for purchase. Full Show and Transcripts: https://emktr.co/ecp06

In this episode, Melanie Deziel and Jeff Julian discuss the research provided by Pressboard to expose more information about brand mentions in native advertising. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp05

In this episode, Demian Ross and Joe Cox dig deeper into the impact of vertical video and IGTV, what brands can learn from IHOP changing their name, and how to decide if throwing shade on social is not a tactic you should copy. Also, in this episode, Andrew Davis gives some Unsolicited Advice to those marketers that use popups without any time to consume content. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes...

In this episode, Andy Crestodina and Jeff Julian address some of the common misconceptions of SEO to help you understand what priority you need to have and what things you can put aside to rest easier. Here are some of the questions Andy and Jeff address: * If you didn’t do anything to drive better SEO, would Google index your site? * If your site has more than one way to reach your content, will there be a duplicate content penalty? * When you change your site, or Google...

This is Part Two of the Introductions to the Explicit Content Podcast Hosts (Part One is here if you missed it).  Just a reminder of what we have put together on this podcast, we will have five different shows, rotating on a weekly basis, with two hosts for each show. Our goal is, to be frank, honest, straight to the point, and explicit. No b******t. We will not try to lead you in a direction we don't believe in, and we won't try to pull the wool over your eyes to stroke our egos. So, what...

Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect from the show and its slightly unconventional format, as well learn about the hosts and what inspires them to be a part of the podcast. Here are the host introduced in this episode: Jeff Julian is the Chief Executive Officer and Co-founder of Enterprise Marketer.  He has been helping companies...