Launching is an exhaustive process, and it’s not for everyone! So how do you know if running a launch is right for you? Today, Jill delves into the concept of weighing your ROI on launches, and the pros and cons of this business strategy. Jill likes to run JillFit like interval training, which is why she prefers launching—it’s high intensity, but always followed by some relaxation. Successful launches can be stressful, especially when contrasted with the sustainability and flexibility of...

In this episode, Jill interviews Mike Millner, a nutrition coach and host of the Mind Over Macros podcast, about his journey in the nutrition space and his approach to coaching. They discuss the use of macros in nutrition, the importance of articulating the problems you solve and the outcomes you create, and the need for a unique methodology in coaching. They also explore strategies for driving sales to high-ticket, one-on-one coaching offers. Mike and Jill discuss the importance of making...

Successful business owners aren’t the type to give up at the first sign of hardship—they trust themselves, they iterate, and they see all problems in their business as puzzles to be solved. Successful business owners see everything as an experiment! There are a million ways to arrive at success and even though sometimes things don't go as planned, it doesn't mean you're not good or that your business is failing. Jill encourages mindset coaches and health and fitness professionals to apply the...

By now you’ve heard the cliché, “selling is service,” but it’s easier said than done to believe it. Society has conditioned us all to think that selling is somehow sleazy or pushy, and even if you’re able to make sales, somehow it feels a million times easier to sell another person’s product than to ever sell your own. But if you want to help people, sooner or later you’re going to have to talk about your product. In this episode, Jill Coleman interviews Jasmine Shea of The YES and Co. about...

Quarter 1 of 2024 was JillFit’s highest revenue generating of all time, with over $400,000 coming in to the business. Today, Jill is sharing every lesson she learned and differences she + her team made in her business to get to this point. She attributes this success to several factors, including enrolling Legacy and mastermind students in the previous year, offering payment plans, running multiple programs at once, and expanding her team. Jill emphasizes the importance of scaling the...

In this episode, Jill answers a question about how to identify a program or product to sell online. She explains that there are three types of online products: one-on-one coaching, group coaching, and DIY offers. Jill always recommends starting with one-on-one coaching for beginners and gradually transitioning to group coaching or DIY offers, and emphasizes the importance of identifying the problem or transformation that you are best at solving and determining who needs that transformation...

Setting up an affiliate or referral system is a great way to leverage former clients into new ones. When people get great results with you, they’re likely to refer your services to people they know, so why not sweeten the deal and make it even more enticing? In this episode, Jill discusses how to set up an affiliate or referral system for current or previous clients and explains the different ways to set up a system.  She discusses the importance of offering attractive commissions to...

In this episode, Jill discusses what to do when things aren't working or when you're feeling stuck in your business. She emphasizes the importance of doing the basics consistently, such as posting on social media and building an email list. Jill also advises focusing on skill-building and creating an irresistible offer that solves a known problem and explains the process of reverse engineering your goals and generating enough inquiries to reach your sales targets. Jill encourages listeners to...

When you have bills to pay, you can’t just tough out a s****y situation while you build your business. Of course there’s something to be said about urgency, but it’s not always something you can be operating under, and oftentimes you’ll have to work another job as you put time into building something else, so let’s normalize the process and set realistic expectations. In this episode, Jill provides strategies for managing time and energy, including focusing on the big, foundational rocks of...

If you do the same things over and over again, why would you expect a different outcome? In business, you’ll inevitably run into a buffer phase as you scale your offers and exhaust your current leads. There are two solutions: create a new offer for the same leads, or find fresh and new leads for the same offer. In this episode, Jill discusses the need for new inputs and messaging strategies to generate more interest and sales for your offers. She explains the concept of long view messaging...

In today’s episode, Jill provides an overview of basic online business terms you should know as an internet entrepreneur. She explains the three phases of customer acquisition: awareness, lead generation, and conversion. Jill emphasizes the importance of creating an irresistible offer that includes the promise, process, price, value, bonuses, risk reversal, and urgency. She also discusses the role of lead magnets, landing pages, and sales pages in capturing leads and converting them into...

The Instagram algorithm rewards intermittently, and right now seems like a great time to try to get your posts in front of more eyes. For some, going viral is the goal of Instagram and while it can be a great way to build up an audience, it isn’t always what it’s cracked up to be. If you dream of going viral, make sure you’re creating content relevant to your niche, have somewhere to send new followers and keep them nurtured so that when the time comes to sell your products, you have an...

No one wants to spend hours, days, weeks, or even months creating a program you know is great, just to get no sales. If you don’t want to spend time creating a product no one wants, you can always sell the product before it’s even been made! This is something Jill often does at JillFit when creating courses or group offerings. The most important thing to keep in mind if you want to sell something before you’ve even made it, like most things in online business, is that you need to be take...

While this podcast often focuses on everything that happens before you make a sale, it’s important not to forget what comes after: fulfillment and customer service. In today’s episode, Jill shares what needs to happen on the other side of the “buy” button so you can guarantee your clients have an amazing experience with you and get results. Customer experience is often forgotten, so when you ensure your clients are getting what they need, you’re already ahead of the pack. If you want to grow...

In Jill’s opinions, podcasting is one of the best things you can do for your online business. Public speaking is a non-negotiable business skill, and podcasting is a great way to practice. Not only that, but when potential customers listen to your podcast, they get a sense go who you are and what working with you could be like. And with over 800 episodes of experience, Jill knows first-hand the kind of impact it’s making on her business. In this episode, Jill is sharing 3 steps to recording a...

Sometimes you may wonder why people aren’t connecting with your content, aren’t engaging with you, and aren’t buying your services; it’s likely because they don’t truly see how your products can help them. There’s one tool Jill teaches online biz owners to use that will completely change the outcome of all your messaging and marketing: the camera scenario. When you think about following your ideal clients’ “before” and “after” selves around with a camera, you get clearer and more specific...

We’re never in charge of how long it takes to build trust in online business, and because of that, growth often happens slowly over time, and then all at once. In this episode, Jill shares personal stories and insights about building a successful online personal brand. She emphasizes the importance of gradually building trust with potential clients and customers and the eventual role of ads in scaling a business. Jill also discusses the need to manage expectations and motivations, normalize...

In this episode, Jill discusses what to do if you feel like your small audience can't sustain a group coaching offer. She explains the three types of offers: coaching, cohort, and courses. Jill recommends starting with one-on-one coaching if you want to make decent money with a smaller audience, and emphasizes the importance of having experience with one-on-one coaching before transitioning to group coaching. Jill advises beta testing and using coaching pods as a way to start small and get...

There are plenty of reasons why people are too afraid to start online businesses, but mindset challenges and fears of judgement tend to be most common. These fears keep us from showing up fully, but at some point, being of service to people has to be more important to you than the fear of judgement. In this episode, Jill talks to current FBA student, Leah marie, about the mindset challenges that were holding her back and how taking the leap to join FBA changed her business and her life. If...

It’s easy for Jill to talk about why FBA is a great investment—it’s her program!—but what about hearing about it directly from someone who has first-hand experience? Concita Thomas is a current FBA student with over 20 years in the fitness industry and 10 in the online space. After building her business on her own for a decade and not gaining as much traction as she’d like, Concita wanted to get back to basics and joined FBA. Within 2 weeks, she made back double the amount she invested in her...

It’s FBA cart-open week at JillFit and in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares the 5 reasons people might not be buying your online offerings, because as marketers, it’s important to know why someone might not buy in order to get ahead of and overcome those objections in an organic way. If you’re on the fence about FBA, you can expect to learn exactly like this (with additional Q&A time directly with Jill!)...

Door are open for Fitness Business Accelerator! If you’ve ever wanted an overview of what FBA is, what’s taught in the course, and who it’s for, this episode shares everything you need to know. FBA provides a one-of-a-kind education for beginners in the online coaching industry, but it’s not just for beginners. FBA is also perfect for business owners who have been struggling to gain traction in their coaching businesses and need an injection of strategy. Jill shares the origin story of FBA...

After parts 1 and 2 of the #PostsToProfits replay, you now know that you have authority and can really help people, you’ve learned how to speak to your ideal client to make their pains feel seen, now you need to learn how to sell your products and services with integrity. Selling can feel difficult, vulnerable, and even scary at times, but it should never feel icky or sleazy. Society may have conditioned us to think people who want to make or who have money are bad, but money is the resource...

The internet business space isn’t just more saturated, it’s more sophisticated than ever before. That means if you want to attract clients who are excited to invest with you, you have to niche down and be known for the one thing you do really well. When you show up as authentically as possible, the perfect client will always find their way into your ecosystem. In the second #PostsToProfits replay, Jill shares how to attract your ideal client by telling your story so well, you won’t even need...