Show Notes: * The content management system I’ve been using from day one; * Should you pick a niche you’re passionate about?; * How the topics I cover have changed over the years; * My experience with having guest contributors; * My most profitable blog income stream; * Why focus on impact over money; * How to be your biggest critic as a blogger; * Why you can’t overlook SEO; * What to do instead of obsessing over blog...

Today we’re talking about Blogger Outreach 101 and I’ll show you how I interview the top bloggers and business owners online. I wanted to create this guide because I’ve had the privilege to interview some of the most successful people online from different industries and share their stories on my blog. Actually, I just checked and I’ve interviewed over 100 people over the years. This year, I’m focusing on that even more because I just love it and there are benefits to everyone...

Learn how I made $500 from 1 sponsored post on a blog that gets only 4K monthly page views, and what my next steps are for growing its income: The sponsored blogging industry is very interesting. Most of the question members of Blogger Playground, our community and membership for bloggers, ask are about this as there is little to no information about it out there and yet so many bloggers are earning from this. Also, as you might know, it’s always been my main income...

Wondering if you should blog in English or not? Below, you’ll find out why I decided to do it as a non-native English speaker, what the challenges are, how to overcome them, and how to make it work for any type of content. At the end of the page, you’ll also find the audio player so you can listen to the podcast episode. Today’s topic is inspired by the fact that I was featured in a roundup post by one of the members of our community and membership for bloggers, Blogger...

Today’s topic is not one of the usual things I cover. It’s quite controversial and we cover two big topics that are seemingly not connected at all, but I just wanted to make a connection between them. That’s artificial intelligence and spirituality. This discussion was inspired by one member of Blogger Playground, our membership for bloggers, who didn’t trust AI and didn’t use it for content creation yet, but heard my perspective and is considering it. She also saw my results and is...

Interested in the membership business model and wondering what it’s all about? Here’s my experience with starting a membership site and the lessons I’ve learned in the first months of running it. One thing that hasn’t changed for me and which I never want to change is my love for my craft. This work, this business, this passion, mission – whatever you want to call it – it’s what I’m here to do. The ups and downs are teaching me exactly what I need in order to evolve. But the one...

Today the topic is the energy of desperation in business. What inspired it is that someone emailed me the other week saying, ‘Can you please teach me how to be a blogger?’ There was even no subject line. I didn’t respond. More importantly, it didn’t trigger me. I didn’t feel the need to explain to him why this can’t be summed up in one email, why I can’t do the work on their behalf and why he must get out there and start doing their research. This is because I’ve worked on...

Today I want to talk about ranking an AI-written article on the first page of Google in just 4 days. I decided to share more strategic processes with you, and this is what they will look like. I’ll share results I’ve had, the strategies I implemented and why I did it. Hopefully, you can do the same or something similar in your business and get traffic to your blog, more customers, or whatever it is that your final goal is. AI content for bloggers. I know many of you are...

If you’re a blogger, you know that we are mostly introverts. We don’t really like social media, except for Pinterest, but it’s more of a search engine. I’ve tried Instagram, I’ve tried all the other things years ago, I’ve seen results, but I just didn’t feel good about it. It didn’t attract the kind of audience I wanted. I don’t want to compete with others on these platforms. It’s about short form content there, which is not my thing. I want to share more value with you every...

Today, I’ll be talking about publishing monthly income reports. If you don’t know what that is, it’s very popular in the blogging industry. Basically, a business owner shares their earnings and expenses for the month, what they worked on, the lessons they learned, anything else going on in their business and in their life if they want to, the mistakes they made, the best tips they can give their audience, etc. This turns into this powerful piece of content that can inspire...

I just released something that I’ve been creating behind the scenes for a few months now. Actually the first members are already in because I did a special launch for the waitlist in December, but now in January it’s open to the public. I’m talking about Blogger Playground. That’s my membership and community for bloggers – new, intermediate and advanced – who just need a place online where they can get the support, the connections, the next steps in their business, the strategic...

It’s the end of the year and December is a very exciting month because it’s the best time to do a year end review, decide what you wanna double down on in your business and what you’ll leave behind, set new goals and create your vision for the new year. If you’ve been looking for a training to help you do that, I just opened the doors – for the second year in a row – to my program Epic Biz Year. Inside it, we get super actionable and combine energy + strategy to plan out your free...

Let’s face it. Many of us are stuck in business pretty much most of the time. I wanna remind you that it’s totally normal. But the only thing that can get you out of a rut is action. Messy action. Action that doesn’t make sense. Action that might be in a totally new direction. Action on an old project. Action related to a program you invested in but never got to. Any action, really… It gets you moving. It makes you excited again. Your...

Today I wanted to share about one action I took in my business that saves me over $1,000 per year in blogging expenses. It’s changing course hosting platforms. And in particular, switching from Teachable to Podia. Let me share why I took that decision and the different factors that played a role in it. Why Leave Teachable Teachable changed a lot over the years. It’s one of the top course platforms, sure. But they also raised their prices, especially in the last year as...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this part, we’ll talk about what to include on the sales page of your online course and how to organize the different elements. You’ll also get a sales page template. In addition, we’ll cover a few decisions that need to be made about your digital product business related to having one offer vs multiple ones, evergreen courses,...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. The product guarantee exists to handle one of the most common sales objections – the financial risk people are taking when investing in your program. It’s crucial that you nail the guarantee, make it compelling and remove that huge objection standing in the way. That’s what this episode is all about. You’ll also learn about...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. It’s time for the final stage of the Dream Offer Method – Action. Now that you’ve presented the value of your offer and have made it as desirable as possible, it’s time to encourage your ideal students to take action. In this part, we’ll talk about 2 of the main elements of your offer – scarcity and urgency (these go together),...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Your ideal student needs proof that all this works before they invest in a program. They also need proof that you have what it takes to teach them. Both of these objections can be handled by sharing your story and making it part of your marketing, sales page and launch in a way that applies to the problem you’re solving and to the...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this part, we cover another important step of creating your high-value offer – making sure there’s demand for your course topic, also known as idea validation. What I’m about to share with you is basically market research but in a much more casual, genuine and intuitive way than what you might be used to. The goal is to...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this and the next parts, we’ll explore the second stage of the Dream Offer Method – Desire. You’ll learn how to create and increase desire and the role it plays in sales and marketing. You want to create something people truly want and for that, you first need to identify who they are and what their desires and...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this part, we’ll talk about enhancing the value of your offer as much as possible with bonuses. You’ll learn what the best course bonuses have in common, what the different types of bonus material are, how to create your bonus stack and add monetary value to it. Together with that, you’ll hear a list of course bonus ideas you...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. The course framework is how the transformation you will provide is going to happen. It’s what you teach inside your program. It’s also what makes it different than other similar products. Let’s create yours. Together with this, in this episode, you’ll learn how to price your course thanks to a simple yet powerful 2-step pricing...

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this part, we’ll talk about The Dream Offer Method – the simple system I created to go from having just a course idea to an actual offer you’re ready to sell, which people desire, which you’re confident in, and which can become the foundation of your business. You’ll learn more about its stages, Value > Desire > Action....

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this part, we’ll dive into the very first element of your high-value offer – the topic of your course. I’ll share with you different questions you can answer that will help you define your course topic. You’re in business to make sales so it’s time to answer the most important question: What will you sell? You...