It's huge prize purses, stacked athlete fields and one of a kind Event venues and environment from running the Burj Khalifa to the swimming in the ocean next to the worlds only 6 star hotel. Outside of money, athletes and venues the Programming has been a major in the character in the story that is the DFC. The big programming question with Dubai is along with all of this extravagance, there is a power struggle between what they COULD do versus what the SHOULD do. Bill and Chase sit down and analyze the programming of the 2023 Dubai Fitness Championship.