On this weeks episode, Alice is joined by Eshita Kabra-Davies, CEO of By Rotation, discussing the journey of founding the world's largest shared wardrobe platform. Originating from a personal desire for a sustainable fashion option during her honeymoon, the app has grown into a social network facilitating peer-to-peer premium lifestyle item rentals. Eshita emphasises the environmental motivations behind By Rotation, aiming to reduce textile waste and make sustainable fashion accessible. Despite challenges in venture funding, particularly for women of colour founders, By Rotation has successfully expanded into the U.S. and aims for a global presence. Eshita also discusses her efforts against investment disparity in gender, the platform's community-driven approach, and the impact of By Rotation on redefining consumption habits towards a more sustainable future. To find out more about Eshita and By Rotation you can follow her on Instagram @arentyoueshita and @byrotation. We would love hear from YOU! Email us at [email protected] Listen by clicking ‘Play’ on Apple Podcasts, Spotify, or wherever it is you’re listening now. Make sure to Subscribe or Follow, Rate and Review to help others find the podcast. Give Me Strength is an Insanity Studios Production. Learn more about your ad choices. Visit podcastchoices.com/adchoices