Today we're diving into the REAL reason people buy and the real reason your services are worth it to your local audience. Tune into this episode to learn: Why people aren't actually paying for your time  or experienceWhat's going to get people to say "OMG this is totally worth it"The most important things you need to be talking about in your marketingMentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnallDownload my Free Guide: How To...

You're invited to a BONUS workshop inside The Localpreneur Academy - How to Have A Successful Black Friday Without Discounting Your Services. Click here for more details. -- Don't plan your Black Friday promotions without listening to this episode first! I'm sharing the 3 key shifts that need to happen in you before you put out a special offer or sale this holiday season. These 3 things are going to help you show up bigger with more visibility, reach the right people, and follow through...

When you have big goals and visions for your business, it's totally natural for your brain to work against you and build this really thick glass ceiling above your head. You have a little voice in your mind telling you what it thinks is possible based on the past. That's why it's so easy to say "I can't do that... I've never done it before... and here are a million other reasons why." But in today's episode, I'm sharing an exercise I teach inside The Localpreneur Academy to help you break...

In this episode we're doing a powerful exercise to envision exactly what your life and business will look like when you're the local go-to person in your city. Then you'll start to live it today. Tune into this episode to learn: How to create a bigger future vision for your business and life, plus how to allow yourself to want itHow to live in your future vision every day so you ultimately create itHow living in your future vision helps you implement the most impactful actions and decisions...

We're celebrating one year of the Grow Your Local Business podcast with a special "Ask Me Anything" episode. You submitted your business questions to be answered here on the podcast. Dive in to hear my advice and coaching.

One of the worst mental traps you can get caught in is to believe that "it's not working." My job as a coach is to help you see all the ways it IS working in your business... even if you've been stuck at the same revenue or if you're just getting started and not feeling any traction. This simple mindset shift can be THE thing that makes it ultimately work. Tune into this episode to learn: How to get unstuck and out of the thought loop "it's not working"How to digitally and mentally catalogue...

You gotta love a quick and easy strategy that you can do in 10 minutes or less. In this episode, we're leveraging the link in your Instagram bio. Tune into today's episode to learn: The common mistakes local business owners make with their link in bio, plus how to fix them in less than 10 minutesHow to make it even easier for your followers to work with you or buy from youHow to direct your audience to the exact steps you want them to take Mentioned in this episode: Work with me inside The...

Going viral on social media can be a lot of fun, but have you ever thought about what would happen if you had THAT much local demand at once? As a small business, you don't have enough availability or product to go around. So how should you handle all those disappointed people... and keep them happily coming back? Learn from me... I had a viral snafu a couple years ago. Imagine 1000s of people showing up unexpectedly and not having enough room to get in the door.  But I made a plan for...

Are you familiar with that screen time notification you get every week that tells you how many hours you spent on your phone? If you're like me and my clients, it shocks you a little. Like... I spent HOW much time on my phone?! How is that even possible?! Today, we're diving into what causes us to pick up our phone so much in the first place, and how to BE on social media as a business owner without always BEING on the app. This episode could save you hours a week. Tune into today's...

Today I'm taking you behind the scenes into a week in the life of my business. I'm sharing how I plan my week, what I prioritize and focus on, and how I fit in all my marketing and content creation. Tune into today's episode to learn: How I structure my week to guarantee the most important things get doneHow I simplify my calendar so I don't feel hectic or overwhelmed every dayWhat's working best for me nowMentioned in this episode: Work with me inside The Localpreneur Academy Follow me on...

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone. It's totally normal. We aren't born sales people. But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something) I've been guilty of both.  This is why I've worked so much on my own beliefs around selling. Feeling salesy isn't fun, but...

What if you could get more local people to KNOW you exist today on Instagram? I don't want you posting and waiting for these people to find you. I want you to have clear EASY steps to make sure they notice you. That's why in today's podcast episode, I'm sharing how to create your local engagement strategy. Tune into today's episode to learn: How to grow your local following faster with an engagement strategyThe non-complicated way to implement a doable, repeatable engagement...

We all have those people in our mind who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media. Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers. These are your imaginary trolls. These people don't actively troll us online, but they live rent free in our minds... stopping us from showing up how we truly want to. Today I'm sharing my experience with my own personal...

We're taught confidence backwards. We're taught to do something enough times, and then we'll feel confident in our ability to do it. But what if you could feel confident BEFORE you took action? What if you could feel confident on social media NOW... before you hit publish, before you get the engagement, before you get all the followers and all the new clients? What if you could feel confident despite all that? In this episode, I'm teaching you how to generate confidence on demand so you can...

At some point as an entrepreneur, you'll question if you're ready yet or if you really belong. Maybe it's in a certain spaces, events, local networking groups, programs... or even in your  industry. This week I’m sharing how to let go of imposter syndrome and decide you belong now. Tune into today's episode to learn: All the areas where you may be telling yourself you don't belong, you aren't ready yet or you're not good enoughHow you're identifying yourself as a business owner and how it...

Wanna be a better, faster writer for your social media posts, emails and websites? Well, let me first say that as a former journalism major and then English teacher... you can throw a lot of writing rules out the window.  Especially if they stress you out, keep you frozen or stop you from sharing. Your local people need to hear from you... as you. You don't have to be a "good" writer. There are just a few things you need to focus on instead to be instantly better for your...

Do you ever catch yourself thinking you can't post or promote something again because you've already shared it recently? Well today, we're diving into the magic of repetition in your marketing. Tune into hear the many benefits of repeating yourself often on social media. It's not about being boring, same ole or not getting creative -- it's about letting your brand and message seep into your followers' minds as you establish yourself as the local go-to person. Tune into today's episode to...

In this episode, I'm sharing 3 super simple ways to thank your best, most loyal or most recent local clients -- with a personal touch. Tune into today's episode to learn: Why customer appreciation doesn't have to be complicated or take a ton of your timeHow to implement simple strategies for customer retention and loyaltySure ways to make your customers feel appreciated with a more personal approach from you as the business ownerMentioned in this episode: Work with me inside The Localpreneur...

How often do you remind yourself of your "lurkers" on social media? Your lurkers consume your content without actively engaging... but don't underestimate their potential impact on your mindset and your business. I'm sharing the secret to staying motivated and consistent in your local marketing by focusing on those invisible fans who may just become your next clients.

Want to increase local visibility and brand awareness for your business? Discover the secrets to creating shareable content on social media that will have people resharing your posts and boosting your online presence.  I'm breaking down the timeless principles of what makes your content shareable, plus we're looking at your audience's sharing habits like sending direct messages, resharing to Instagram Stories or clicking the Share button on Facebook.

Do you ever find yourself paralyzed by the fear of receiving negative feedback or criticism in your local business? Or you may be familiar with the sting of one negative comment and letting it overshadow all the positive feedback you receive. I'm sharing the tools to help you break this habit and the step-by-step process to help you overcome your fear of negative feedback from clients or online followers, so you can continue to show up bigger and become that local go-to person in your...

Social media sharing queen and top social seller in her state - Jennifer Gomez is on the podcast today to discuss what it takes to become that local go-to person in your industry. Jennifer's story is one of determination and the power of belief in oneself. She went from being a scared newbie to being the top salesperson and recruiter in her state, even representing Louisiana in Washington D.C.  So tune in and learn from Jennifer's wisdom as she shares how she overcame challenges and became a...

What are the 3 time management skills to master that would make all your other time issues easier to deal with or make them disappear completely? That's what we're diving into in this episode.

Are hashtags dead? Should you them on Instagram? Are they worth your time? The answer is they are NOT dead, and they can work really well for local business owners who want to specifically reach people who live in their city. In this episode I'm sharing not only the best practices for using hashtags in your posts to get discovered, but also how to use hashtags as a tool to find and meet your ideal local clients on Instagram. Tune into today's episode to learn: The common mistake I see local...