Is your industry saturated in your city? In this episode we're diving into how there's no such thing and how you can still be successful -- even if there are other business who do what you do. I'm sharing the mindset shifts you need to find what makes you unique, to continue showing up and to bring in your local clients. Tune into this episode to learn: The mindset trick to get you out of scarcity and into enoughnessWhy what you see in your industry bubble on social media is different than...

Do you get your clients amazing results, but you struggle to get amazing testimonials? In this Most Valuable Podcast episode, I'm re-sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof.   But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exact worded testimonials you need to get potential clients off the fence and reaching out to work with you. I'm...

In this Most Valuable Podcast episode, I'm re-sharing my 4-step process to build your local credibility. If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry. Tune into today's episode to learn: How to take massive action to meet more local people How to show people that you can help them and prove that you can get resultsHow to overdeliver and...

Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send? How much is too much? What if you annoy your audience? This week I’m re-releasing this MVP episode where I share my answer to this commonly asked question with a few different perspectives to consider. Tune into today's episode to learn: What I've learned from...

Join me for this workshop training replay - 3 Reasons Why You're Not Selling Out Your Local Events... And What To Do Instead In our hour together, you'll learn: How to avoid the most common mistakes business owners make when promoting their events on social mediaSimple steps to get more people to see and know about your event without spending any money on adsHow to get people to show up, buy ticket and tell their friendsThis training was originally held inside the Grow Your Local Business...

In this episode, we’re exploring the lifetime return on investments you make in your business. And not just money investments but also time and energy investments. How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning? Tune in for this really powerful conversation! Mentioned in this episode: Work with me inside The Localpreneur...

We all experience downtimes or slower seasons in our businesses. In this episode, I'm sharing how to think about these times and how to show up when you're expecting them or going through them so you can create bigger results. Mentioned in this episode: Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingUncapped with Christa ReneIf you’re ready to grow your local business and bring in a steady...

Want to get found on Instagram by locals who live in your city? Today I'm sharing 6 easy things to implement so you can get discovered locally on Instagram with SEO. Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEpisode 2 - The Local Instagram FormulaEpisode 45 - Creating Your Local Engagement StrategyIf you’re ready to grow your local business and bring in a...

Is your local industry saturated? If you struggle to stand out and get people to notice you, then dive into this Most Valuable Podcast Episode - Finding Your Local Voice. I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily. In this episode, I'm helping you find your local voice on social media and in your marketing so you can show up naturally as yourself and find your perfect...

Do you wonder what makes people want to read your posts? Or why people will slow down to read some posts, but skip others? Or how you can make your captions grab your audience's attention? This week I’m diving into 6 quick tips to help you uplevel your caption writing -- and make your captions easier to read. If your captions are easier for your audience to read, it's easier for them to take action to buy with you. Mentioned in this episode: Work with me inside The Localpreneur Academy Follow...

Today, I'm re-sharing a fan favorite and Most Valuable Episode - How To Make People Fall In Love With Your Local Business. We're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business. Tune into today's episode to learn: What it looks like to have unconditional love for your businessWhy your business is 100% lovable and worthy of clientsHow to talk about your business that makes other people love it...

Today we're diving into the negative effects on your business when you try to avoid disappointment. Logically, it may seem like you'd always want to succeed and never have to face disappointment, but I'm sharing how allowing disappointment can speed up your success in your local business. Tune into this episode to learn: The difference between allowing, avoiding and indulging in disappointment -- and how each impacts your successWhy trying to avoid disappointment while growing your business...

In this episode, I'm breaking down the difference between creating value on social media and showing the value of what you offer. Tune into this episode to learn: Why you need both types of content to set yourself apart as that local go-to person and to sell your servicesExamples of each type of contentHow to not get stuck giving too much away or sharing too much valueMentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnallDownload my...

Are you afraid of hearing "no?" Does a string of "nos" or rejection in your business send you hiding? Today, I'm interviewing my Localpreneur Academy student Nicole Watford who went from hearing "no" 75% of the time to tripling her photography business in just one year. Tune into this episode to learn: How Nicole strategically learned from each "no" she heardThe key mindset shifts that were missing in her businessHow she learned to believe in and sell the value of what she offeredMentioned...

If you've been curious about what it's like inside The Localpreneur Academy then this episode is for you. I'm sharing what the program is, how it's structured, what you'll learn and do inside, plus what results you can expect. Mentioned in this episode: Learn more about The Localpreneur AcademyBook a free consult with meRead testimonials from my studentsFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local...

When I talk about becoming the local go-to, I hear a lot of people say "Well, that's just not me." "So and so down the street is so much better and further along than me." "I'll never be that successful." "My industry is too saturated." If that's you, then today's episode is for you. I'm showing you how what you currently believe about you, your business and what's possible is creating your current results. Then I'll teach you how to believe new things so you can create bigger...

In this episode I'm sharing the story of leaving my full-time job and going full-time in my business. But this episode is really about facing your worst case scenarios head on, having your own back and increasing your risk tolerance in pursuit of your dream business and goals. Tune into this episode to learn: Why failing when going after your dream business isn’t the worst case scenarioThe key mindset shifts I had to make to take the leap to full-time entrepreneurHow to increase your risk...

Do you ever have potential clients reach out and show interest... but then they totally ghost you?  Then do you ever feel the urge to keep following up? Or gently nudge them and remind them you exist? I think this is totally normal.  But I also know feeling like you have to chase clients down is taking up a lot of your time and energy --- and it doesn't feel good. I know you REALLY want the systems and marketing in place where people come to you instead. And that's what we're diving into...

I know how easy it is to get stuck in perfectionism and spend waaaay longer than you thought to create social media graphics in Canva. If you can relate, then today's podcast episode is just for you. Tune into this episode to learn: 4 tips to create faster and avoid perfectionism when creating in CanvaThe simple questions to ask yourself about your ideal client to get projects done and publishedHow branding yourself will save you hours in the design processMentioned in this episode: Work...

Today I'm sharing how to get the MOST out of your hard-earned testimonials. Tune into this episode to learn: The common mistake that's making people scroll by your testimonials on social mediaHow to reuse one testimonial for multiple pieces of contentHow to show your audience what's possible when working with you / buying from you Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local...

Let's be real... saying "no" to clients or enforcing late fees can be super uncomfortable. Usually I see business owners create boundaries, policies or rules only to not follow through because they want to keep the client happy. But this turns into you as the business owner not being so happy... So what do you do? How can you set clear boundaries and make sure you follow through? That's what we're diving into on this episode of the Grow Your Local Business podcast. Tune into this episode...

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies. What you'll learn in this episode: 3 ways to partner with other local small businesses November - DecemberHow to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"The best way to choose businesses...

Today we're diving into the REAL reason people buy and the real reason your services are worth it to your local audience. Tune into this episode to learn: Why people aren't actually paying for your time  or experienceWhat's going to get people to say "OMG this is totally worth it"The most important things you need to be talking about in your marketingMentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnallDownload my Free Guide: How To...