With employee retention remaining one of the biggest challenges for companies, it’s more important than ever that you build a great benefits package that keeps top talent on board. Building a comprehensive benefits package for employees can go a long way in helping them feel supported and valued – and it can do wonders for employee retention.  To build a total rewards package, you need to think beyond base pay. In fact, in a competitive talent market, competing on compensation alone is no longer enough. To help attract and retain top talent, companies need to go further and offer benefits that employees truly want and need.   In this episode, we welcomed Alex Bertin, Head of Total Rewards at BambooHR, to share his thoughts and advice on building a total rewards package that makes employees feel valued and happy in their roles.   Key Moments:  What is the employee value proposition? Why you should connect rewards to your company mission Defining total rewards strategy Why you may need to “re-recruit” employees How to decide which benefits to offer How to make data-driven decisions about benefits How we approach benefits at BambooHR  For more insights into becoming a great HR leader, subscribe to the HR Unplugged series or join our HR Heroes Slack community.