On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networking events, and Chinese food. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels.  Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she was already past 50. Now she is known as the preeminent copywriting mentor, mindset shifter, and transformational business coach, with a focused emphasis on training entrepreneurs, coaches, and business owners to turn...

On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while.  Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you? Ian...

When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week and every lead gen company claiming they have the magic words. Monica gives some tips on how she writes email copy that works for you because it...

Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life.  Dean Mercado is the Founder and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” he’s a business coach, author, and...

What's your favorite commercial?  On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads.   Shelby Dash & Kristina Clifford, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career, when various brands...

Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality.  Orly Amor is the CEO of The Global Mentoring, Coaching and Publishing Center, is a professional public speaking coach working with authors, speakers, consultants, and entrepreneurs...

How's your event game? Are you getting quality info that helps you sell?  On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects.  We talk virtual events, in person events, the role of technology, and of course everything to do with collecting that event first party data.  Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and...

Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues. Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more.  Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some...

We're on vacation, but just in case your worried or miss the sound of our music.... Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips.  Nick Poninski is a Copywriting Expert for Course Creators and Author of the book, “Stop Struggling: Sell Your Course This Week, How To Write The Words To Get Your Course Sold In A Week”....

Are you an expert networker? Do you actively work on your networking skills?  This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade.  Jevonya is an author, business consultant, networking coach and the Founder of Twisted networking.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever curious about how virtual assistants work? This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them.  Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was born and raised in the Philippines and now living in Ohio. she grew her agency 10x within 3 months of hiring her first virtual assistant, and now...

What if you could combine the best parts of working from home and being in the office? This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not.  Drew Moffitt currently leads marketing Kumospace, a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the...

Would you like to know which half of your marketing budget is wasted? This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue. Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your customer service helping your sales and marketing? This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales. Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Conversations That Connect, she also teaches a Digital Marketing course at the University of California in Irvine. Learn more about your ad...

How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales. Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral Science in Marketing.  Nancy Harhut is passionate about the impact of behavioral science on marketing. The Chief Creative Officer of HBT...

Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, production, editing, logistics and automation, and more.  Tom Hunt is the founder of Fame and co-founder of bCast, he starts and grows B2B...

Are the leads weak or are you?  This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL.   Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales. Learn more about your ad choices. Visit megaphone.fm/adchoices