Are you part of the cultural world your audience lives in?  This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Maslow's hierarchy of marketing needs, Sacagawea, and being immersed or part of a culture enough to communicate your message as one of them. Karl is a former software engineer and CTO turned writer. He's currently the CEO of Draft.dev where he leads a team of 120+ writers, editors, and content specialists to produce technical content for technology companies who want to reach software developers. Learn more about your ad choices. Visit megaphone.fm/adchoices