This episode was produced in partnership with Eugene. Zoe Milgrom is the co-founder of Eugene, a health tech start-up whose ambition is to make genetic testing available to everyone.   Zoe began her career as a genetic counsellor; she decoded complex information for patients about their genetic conditions, and provided emotional and psychosocial support for a genetic diagnosis.  In 2017 while on mat leave, she started thinking about how there had to be a simpler and more affordable way to offer genetic tests to the broader community. It was at this exact moment the stars aligned and she met her co-founder Kunal, and after 6 months of co-founder dating, they set out to change the genetic testing landscape, providing an end-to-end online experience for patients.   You’ll learn:  Why it took Zoe and her co-founders almost two years to build their MVP  The challenges around scaling a health tech company where the margin of error is zero  How Eugene secured millions of dollars in venture funding to scale the business, and how they’re deploying that capital  How the current economic climate has forced them to rethink their fundraising strategy  How overcoming fear has been a central theme of Zoe’s start-up story  How Zoe approaches the never-ending juggle of founder-life and parenthood  Use the code LADYBRAINS50 at the Eugene checkout to receive $50 off any test! Head to eugenelabs.com ~ Connect with us ~  Find us at www.ladybrains.com.au   Follow us on Instagram @lady.brains  Chat to us in the Facebook group, the lady-brains clubhouse Sign up for our online business course BASE CAMP here. Learn more about your ad choices. Visit megaphone.fm/adchoices