Lucy Feagins, founder of Australia’s most popular design blog The Design Files, shares insights into how she generates content that’s creative and commercial, how she has built a well-oiled content machine that is monetised in multiple ways, and why she’ll never sell the brand.   We covered:  How to produce content that’s both creative and on-brand, and commercial   How TDF continues to innovate in the content creation space   Why Lucy believes that not being an expert in design has been important in building her own audience  The relationship between Lucy’s personal brand and TDF brand, and the tactical things she does to insert herself in a way that feels authentic to her   How TDF has diversified their income streams over time, and the new way Lucy is considering monetising her audience   How TDF operates, allowing them to push out high-quality content at scale   How Lucy built a content machine with a close-knit small team of only six staff  Connect with us Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au Follow us on Instagram: @lady.brains Chat to us in the Facebook group: the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse