Elle Ferguson, founder of beauty brand ELLE EFFECT, shares how she implemented systems and processes during COVID that have fully streamlined her business operations, the crucial mistake she made that cost her almost 20,000 bottles of product, and why she’s seeking external investment to fund her next wave of growth.  You’ll learn:  Why Elle reviews her numbers weekly, and how this informs her decision making  Why she’s separated the Elle Effect and Elle Ferguson businesses and brands The 3 secret ingredients she uses to create a killer campaign  Why she postponed a set of product launches multiple times  How she manages to continuously create new, exciting and inspiring content at scale  For more podcast action follow us on Instagram @lady.brains, or sign up to our monthly newsletter at www.ladybrains.com . To download the free ‘Brand Collaboration How To Guide’ head to www.ladybrains.com.au/brandcollab See omnystudio.com/listener for privacy information.