GREATEST HITS - Recorded in 2020 How do you build a multi-million dollar retail empire by becoming best friends with rejection?  Jo Horgan is one of Australia’s most successful entrepreneurs – she is the founder and driving force behind multimillion-dollar beauty giant MECCA. At 27, Jo had an idea to create a new beauty concept in Australia, BUT she had no retail experience, no distribution experience and only 4 years’ in beauty…yet, she succeeded in getting some of the world’s biggest brands to buy into her vision.  22 years on, MECCA has emerged as the global leader in beauty innovation, and Jo, as one of Australia's most successful entrepreneurs.  In this chat we covered: How being persistent and unrelenting got brands like NARS on board in the beginning The unique way Jo deals with rejection, and uses it to her advantage How ‘fake it til you make it’ still applies, despite the fact she’s achieved incredible levels of success Her top tip for bringing a deal to a close The key drivers of MECCA’s growth over the last 10 years How Direct-to-Consumer brands are revolutionising the beauty industry How to build a good reputation, and keep it.                                                                       Find out more about the show and join the gang at www.ladybrains.com.au Follow us on Instagram at lady.brains   See omnystudio.com/listener for privacy information.