Episodes
In its homeland, American Football reigns supreme.
However, its international export seems limited, especially on professional level. Mainly for cultural, financial and business reasons.
Nothing is set in stone, though. Because while this sport may seem far from many cultures, it fascinates and attracts, especially Gen Z.
In this new LeCorner episode, we had the pleasure to receive Pierre Trochet, president of IFAF (International Federation of American Football) to discuss what is...
Published 11/28/22
It’s now official! Three years after its first stint, the NBA is back in Paris. The six-time champion Chicago Bulls and the three-time champion Detroit Pistons will face each other on Thursday, Jan. 19, 2023.
On this occasion, we wanted to spotlight an episode recorded almost two years ago with Bastien Lacheny, Associate Vice President Media Distribution EMEA.
We discussed the international footprint of the league but also its main challenges and objectives in Europe.
In this...
Published 11/07/22
What will the next data wave look like?
Nearly two years ago, we had the pleasure to receive Andrew Cox, Former Chief Strategy Officer at Stats Perform and Managing Director of Opta, and now advisor at LaSource!
Created in 1996, Opta launched a pioneering real-time data collection processes that would go on to revolutionize data use across football. Today, as part of Stats Perform, Opta data is relied upon by some of the largest sports organisations and federations in the world.
Data...
Published 10/17/22
Founded in 2012, IMG Arena has leveraged its rights' expertise to pioneer the mainstream introduction of official data rights. They paved the way for a new revenue stream for their federation clients while delivering greater value to the sports betting industry.
The UK company's ambition is to deliver a complete solution for the modern sports ecosystem through four pillars: Sports Services, Sports Betting, Sports Media, and Sports Performance, to create a fan-first solution for sports...
Published 10/02/22
Michael Broughton is a 20-year-experienced sports consultant specialised in tech, finance, investment and data and has been keen enough to accept our invitation to our new LeCorner episode.
Michael has occupied senior management roles giving him a unique perspective on the executive capabilities of the sports sector. He has worked closely with clients like Manchester United, Chelsea, Arsenal, Liverpool, The FA, and Honda Racing F1, amongst others. From 2018-20 Michael was also leading...
Published 09/18/22
With the 2022 World Cup quickly approaching, we wanted to spotlight one of our very first LeCorner episode with Daniel Ribeiro, Director of National Teams Services at FPF (Portuguese Football Federation).
Growing up in the United States, he started his professional career in 1998 as Operations Coordinator for the NY/NJ MetroStars, one of the original clubs of Major League Soccer, today known as New York Red Bulls.
Afterwards, he spent several years at UEFA, before moving to Portugal,...
Published 09/12/22
MLSE Digital Labs is an innovation organization that unites business and digital strategy, working across MLSE business operations and the front office. Its mission is to provide end-to-end delivery, starting with top-level strategy and continuing through product design and detailed technical development and deployment.
The unique aspect of this digital department is that every year it has increased its in-house capabilities (human, technological, etc.) to create more and more value for...
Published 06/26/22
Back in 2016, FIBA announced a ground-breaking strategic partnership with Perform, that lead to the creation of FIBA Media. The joint venture, between the two organisations, is committed to increasing the value of the basketball fan experience and providing fans with unprecedented access to content. Besides, FIBA Media encompasses all rights commercialisation (broadcast, OTT, and data), production, and distribution for FIBA’s premium events and leagues.
For this new LeCorner episode, we...
Published 06/12/22
One of the main challenges for broadcasting major sports events such as the Olympic Games or European Championships is creating the right ecosystem between broadcasters and federations to ensure that both benefit from the event's exposure.
Eurovision sports, a subsidiary of EBU working with broadcasters and sports federations, have to deal with this every time, as Franck Choquard, Head Of Content & Servicing of the organisation, told us two years ago.
For this new extract, we...
Published 05/29/22
Welcome to the second highlight of LeCorner International.
Today, we get back to our discussion with Kyle Bunch, VP Managing Director, Global Sports Venture Studio at this time. The Global Sports Venture Studio enables the world's leading sports organizations to collaborate and engage with the sports innovation ecosystem.
Two years ago, during the coronavirus pandemic, we sat down with Kyle to discuss innovation and new technology in the sport industry.
At that time, the world of sport was...
Published 05/08/22
Formed in late 2012, Aurora Media, is a fully integrated content agency. They develop, produce and distribute original content and programming for international rights holders, broadcasters and brands. Aurora was set up to help clients create original IP in a furiously evolving business.
For this new episode of LeCorner, we had the opportunity to discuss with its Chief Strategy Officer: Barry Flanigan. Barry has over 20 years of experience in digital media, having worked on multiple...
Published 04/24/22
Welcome to our off-series of LeCorner - International podcast.
Every month, we’ll revisit the best moments and highlight the most interesting discussions we had with our guests.
For the very first one, we dive back into our discussion with Michael Proman, Managing Director of Scrum Venture, a seed-stage venture firm investing across various industries in the U.S. and Japan. The firm accelerates portfolio companies with global opportunities and helps corporations innovate.
In this...
Published 04/17/22
Tennis Australia, the governing body for Tennis in Australia since 1904, organizes national and international Tennis tournaments, including the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup, and Australian Pro Tour.
Its core mission is to create a playful world through tennis for everyone. In addition, the association has also been on the innovation journey for several years now as they work to grow the connection with SportTech and tennis. For this new episode,...
Published 04/10/22
We are delighted to share this new LeCorner - International Episode with you as we are receiving Jason Roberts, an old and good friend of our Chief Strategy Officer JB.
Jason is a former Premier League footballer player. He started his career at Hayes Football Club and played almost 500 matches in the United Kingdom.
Prior to the end of his career, Jason founded the Jason Roberts Foundation, a charity dedicated to providing young people in the UK and the Caribbean with the...
Published 03/06/22
STWS is recognized as a world-leading advisor on the Future of Sports and Sports Technology. Its mission is to be the trusted resource in helping companies, teams, and individuals excel in the global sports technology community.
A few weeks ago, Jean-Baptiste Alliot, our CSO, shared his thoughts on the future of the sports tech in 2022 for SportsPro Media with Thomas Alomes, SWTS' Head of Market Insights. We decided to dive into the trends mentioned in this article to get a deeper insight...
Published 02/20/22
Bullpen Media produces content and interviews with people in startups, business, digital, technology, sports, fitness, gaming and more. Published and edited by Clint Vojdinoski, his mission is to spotlight who and what is shaping the future sporting industry.
A few weeks ago, our CEO, Samuel Westberg, was a guest on the Bullpen media series: "In Conversation with...". Clint has been kind enough to highlight our agency's activities, and how we help startups integrate the European...
Published 02/06/22
The San Francisco 49ers is an American Football team based in San Francisco, which won five Super Bowls between 1981 and 1994.
The team embarked on a digital transformation about ten years ago, building a new stadium, hiring more employees, and bringing in a host of technology innovations for an amazing fan experience.
For this new LeCorner - International episode, we have been pleased to receive Alison Lu, Director, Business Strategy & Analytics at San Francisco 49ers. Graduated...
Published 01/16/22
We couldn't imagine a better way to start this new season of LeCorner - International!
For the second time in its history, we had the opportunity to talk with one of the biggest sports leagues in the world: the NBA.
Over the last few months, the American league have partnered with significant companies to engage with its fan and the new generation (Buzzer, and prominent start-ups through NBA Launchpad). NBA has always been at the forefront of innovation, creating programs and campaigns to...
Published 01/09/22
For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests.
2021 has been the first season of our international series, and the least we can say is that we had a great time recording these 18 episodes.
Many thanks to all the guests that were kind enough to share with us their vision, their background, their experiences and their anecdotes.
Timelines (one extract for each episode, in chronological order)
- Ext 1: Scrum Ventures...
Published 12/12/21
The Super League Triathlon is a private league with innovative race formats, shorter with multiple transitions between swimming, cycling, and running.
The race was first envisioned in 2016 and co-founded in 2017 by former Ironman world champion Chris McCormack with amateur triathlete and Russian billionaire Leonid Bogulslavky.
Nowadays, Super League Triathlon is disrupting traditional triathlon with action-packed multi-day formats and unpredictable races. Powered with the latest technology,...
Published 11/14/21
It’s said that today, millions of sporting events take place every year, but many of them are still not broadcasted. These events range from local youth and women's sports to lower leagues and niche sports.
Indeed, traditional broadcasters did not often see the value in acquiring these TV rights because of the low return on investment generated. This creates a lack of visibility for their events and to deal with this situation, they have to produce them so it can finally be available for...
Published 10/31/21
The National Association for Stock Car Auto Racing (NASCAR) founded in 1948 is one of the most famous sports proprieties in the United States, attracting more fans each year.
In 2021, the new Bubba Wallace team (owned by the former basketball player, Michael Jordan) contributed to NASCAR’s audience growth as 29% of sports fans said they were more likely to watch a NASCAR race based on this new team.
For the 2022 season, the NASCAR Clash will move from Daytona Beach, Florida, to the LA...
Published 10/10/21
Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry.
For this second episode, we have invited Eric Stark - CEO & Co-Founders, and Michael Horton - COO & Co-founders at Slate.
What is Slate?
Founded in 2018, Slate is a content creation platform for real-time social media. The solution allows companies to...
Published 09/05/21
Atlético Mineiro is a professional football club founded in 1908, playing at the first level of Brazilian football (Campeonato Brasileiro Serie A) and has won more than 71 official titles, including 1 Copa Libertadores, 2 CONMEBOL Cup, and 45 championships. It’s one of the biggest football clubs in South America that attracted top players such as Ronaldhinio, João Leite or Robinho.
Atlético Mineiro is also one of the leaders in the Brazilian football market when it comes to bring strategic...
Published 08/16/21
Founded in 1993 as part of the United States' successful bid to host the 1994 FIFA World Cup, the Major League Soccer (MLS) is composed of 27 teams such as (24 in the US and 3 in Canada.) that compete each year for the MLS Cup.
Since its creation the league's awareness and popularity has grown quickly, driven both by clubs (LA Galaxy, D.C United, New York Red Bulls etc.), and by star players such as Thierry Henry, David Beckham or more recently Zlatan Ibrahimovic. As the other US...
Published 07/18/21