Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand's triumph or downfall in today's dynamic market? In this episode, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today's ever-evolving landscape, where he also offers invaluable insights into branding strategies specific to the Middle East region, while also providing a global perspective.