There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program. The valuable potential within a company's workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company's success. In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.