John is joined by Paul M. Caffrey, a seasoned sales professional and author of "The Work Before the Work". Paul's extensive expertise includes helping early stage founders establish sales processes and guiding salespeople to excel in their careers. The episode delves into practical advice for sales preparation, the power of role-playing, and the significance of handling objections adeptly. Listeners can anticipate learning non-negotiable habits of top sales pros, strategies for longevity in sales, and insights into effective sales training. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulcaffrey/  Connect with Paul on IG: @paulmcaffrey Get Paul's Book: "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition" | : https://www.paulcaffrey.com/books The Elite Sales Professional Assessment: https://www.workbeforethework.com/assessment Checkout Paul's Website: www.paulcaffrey.com Checkout Paul's Podcast: https://www.paulcaffrey.com/podcast-guest/