Do you know the business rules game? "There's three parts of every business and if you fail in any one of the three, you're going to be out of business. One of them is the fulfillment part. You have to deliver, produce whatever it is you're selling. And your ability to do that will dictate whether you stay in business. So that's why one of the eight unbreakable rules is your business plan. What is it going to take to attract customers, sell the customers and then provide what it is you have agreed to? And then what is the service end on the back end? Is there a warranty, customer service, et cetera? You got to cover all of it. Thing is just that's great and that's important, but that just gets the ball rolling. Now we got to play the game." - Sean Castrina, Making Conversations Count - December 2022  In an area with expensive internet? Here's a lower bandwidth version for you Here's a written to be read transcript The business rules game The business rules game has been depicted in popular culture for many years, but still nobody knows how to play it. In this episode, Wendy talks with a man who absolutely plays the game and knows all of the business rules. So well in fact, that he's written a book about it. In this conversation, Wendy talks to Sean Castrina, author of "The Eight Unbreakable Rules for Business Startup Success" and host of Ten Minute Entrepreneur. What you'll learn from this episode about the business rules game You'll learn... Business is solving a problem Being too afraid to sell Leading from the front Play the game first and enjoy the rewards later Sean’s conversation that counted   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen