Got your unique offering nailed? How important is it for businesses to have a unique selling proposition (USP)? In the world of business, standing out from the competition is crucial. But what truly sets you apart? In the latest episode of the Making Conversations Count podcast, business communication coach and sales trainer Wendy Harris delves into the concept of unique offerings and how they can make all the difference. She's joined by guest David Christian from Clearsight Strategies, and they explore the intricacies of identifying and leveraging your unique selling proposition (USP) to create meaningful conversations. Understanding Your USP (features and benefits) Your USP is not just about being different from competitors; it's about finding your unique perceived benefit. It's critical to understand what your customers truly care about and how they see your business. In this episode we're discussing the importance of analysing features and benefits, as well as understanding how to align them with your customers' needs. Discover how honing in on your USP can help you connect with your audience on a deeper level! Putting the Customer First Customers should be at the heart of your USP. By shifting your mindset from merely selling a product or service to actively listening to your customers, you can discover what they truly need. This section emphasizes the importance of prioritising the customer experience and continuously striving to make a positive difference in their lives. Understand how a customer-centric approach can help you create a stronger, more authentic USP. "And it may be the perceived benefit that your product or service brings. It may be the attitude of you and your staff. . ..." David Christian, Making Conversations Count - October 2023  Timestamped summary of topics 00:00:27 Wendy and David explore discovering your USP. 00:04:06 Connecting people for peer learning, sharing experiences. 00:07:51 Better product perception through environmental consciousness. 00:11:51 Business owners doubt themselves compared to others. 00:13:41 Clarity is key in helping small businesses. 00:17:04 Busy life. Reflect. Work on happiness. 00:20:03 A listener email from Vanessa!