The Magic of Authentic Marketing: with TV magician Ben HanlinIn this episode, I, Wendy Harris, am talking to magician, comedian, TV presenter and now marketing agency owner, Ben Hanlin to discuss authenticity in marketing. Ben discusses how he transitioned from performing arts to co-founding a digital marketing agency during the pandemic. His unique selling point is his authenticity, which he brings into the agency's mission to create engaging content and be 'client obsessed'. We discuss...

Got your unique offering nailed? How important is it for businesses to have a unique selling proposition (USP)? In the world of business, standing out from the competition is crucial. But what truly sets you apart? In the latest episode of the Making Conversations Count podcast, business communication coach and sales trainer Wendy Harris delves into the concept of unique offerings and how they can make all the difference. She's joined by guest David Christian from Clearsight Strategies,...

Sales process mastery and approaching your outbound correctly Welcome back to another episode of "Making Conversations Count" and in this episode, host Wendy Harris is going solo, bringing you a masterclass in sales process! We're going to learn the importance of having a strategy and approach, and how it can significantly impact your sales. Tools for managing your sales process Wendy runs through the various different tools and platforms for the many tasks involved within the sales...

Offering the right messaging to our would-be customers In this episode, host Wendy Harris is joined by long time networking pal Jane Pallister. Jane will be sharing her expertise and experiences in sales and marketing and will take us on a journey through her 23 years of business experience, from her early days in radio to her successful career as a sales consultant. "Having that knowledge of the other person, the potential customer, means we can start matching our products and services...

Building successful business relationships: the importance of shared values and identifying your niche In this episode, host Wendy Harris is joined by her guest and friend, Jenny Procter of Bondfield Marketing. They discuss the challenges of navigating jargon in the sales and marketing industry, emphasising the importance of leading with shared values and prioritising people in business interactions and the significance of targeting ideal clients and the value of in-person connections.  ...

How to Use Your Business Numbers to Achieve Success "Do you know your numbers? Do you know what a customer costs? Do you know what it costs to get a customer? Do you know what you make from a customer? What's the end cost? How much new business do you want or need? How much capacity have you got? If you know how much money you need to make and how much it will cost you, you'll also need to know how much time you're going to need to dedicate to that." - Wendy Harris, Making Conversations Count...

Are you tired of feeling overwhelmed and bogged down by the complexities of running your business? "You shouldn't be there to have to prop up your business every minute of the day. The business should be designed and structured so that it's propping up you most of the time." - Pete Mohr, Making Conversations Count - May 2023  In an area with expensive internet? Here's a lower bandwidth version for you Are you an entrepreneur who wants to maximise profits and gain more freedom in your...

If you're feeling frustrated and overwhelmed by the lack of progress despite your organisation's persistent efforts to embrace sustainable transformations, then you're not alone! "How do you eat the elephant? One bite at a time. You need to take steps in the right direction consistently over time." - Ian Williams, Making Conversations Count - April 2023  In an area with expensive internet? Here's a lower bandwidth version for you   When Ian Williams first encountered the need for...

Are you being realistic in your expected results? Are you headed for depression or progression? "I just want to let you know, most likely you will never accomplish what we have in the podcast industry, because we are the 1% of the 1% of the 1% of the 1% of the 1%. " - Kevin Palmieri, Making Conversations Count - March 2023  In an area with expensive internet? Here's a lower bandwidth version for you   Let's talk about applying 'next level' thinking to figure out how we can escape...

LinkedIn is a team sport. Do you have the right players on your team? "You go further and faster, the more you work together. And so that's the thing that companies especially need to focus on is, the more people you can get involved - and I don't mean - just go and dump everyone in the deep end and say, you know, we did two hours of training, you're on your own now. Good luck!" - Michelle J Raymond, Making Conversations Count - February 2023  In an area with expensive internet? Here's a...

Are you willing to stay S.T.I.L.L. and get focused on your money "So setting your sights is important, right? And again, most people are just reactionary. They are not asking those questions of themselves. Cuz that means you have to like, turn off the TV and sit with it, right? " - Brandon Neely, Making Conversations Count - January 2023  In an area with expensive internet? Here's a lower bandwidth version for you   Getting S.T.I.L.L. and clear with what you want to do with your money!...

We're seriously on brand with this one. It's all about carrying on the conversation... "It can be a bit of a challenge because your whole sense of identity is being challenged, but what you're opening yourself up to is a whole world of possibility that you would otherwise just not have any awareness of... " - Rob Begg, Carrying on the Conversation - December 2022  In an area with expensive internet? Here's a lower bandwidth version for you   Mastering the mindset, going for GOLD and...

Do you know the business rules game? "There's three parts of every business and if you fail in any one of the three, you're going to be out of business. One of them is the fulfillment part. You have to deliver, produce whatever it is you're selling. And your ability to do that will dictate whether you stay in business. So that's why one of the eight unbreakable rules is your business plan. What is it going to take to attract customers, sell the customers and then provide what it is you...

Carrying On The Conversation about outbound sales calls done correctly  that Wendy had with John Barrows Are you struggling to get your outbound sales calls done correctly? We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with John Barrows all about getting your outbound calls done. And done right? In this bonus episode, Wendy and Neal discuss takeaways from the recent episode.  If you haven't yet heard it, drop everything, and...

During your sales calls, are you giving it the hard sell? Stop! "I hear a lot of sales influencers kind of talking about, oh, just have a conversation and don't use tactic. You don't need to use a tactic. I wish that, Wendy, I could call you and you would just pick up the phone because you figured, oh, who's going to call me today?" John Barrows, Making Conversations Count - November 2022  In an area with expensive internet? Here's a lower bandwidth version for you Here's a written to be...

Carrying On The Conversation about getting attention  that Wendy had with Lux Narayan Are you struggling to keep up with the chat in your live streams? We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with Lux Narayan all about getting on top of the conversations in a live stream! In this bonus episode, Wendy and Neal discuss takeaways from the recent episode.  If you haven't yet heard it, drop everything, and click the episode link...

Are you giving your live chat the correct structure? "So our plan is we change these live streams from a current scenario where 95% of the people are ignored to one where 95% of the people will be included. Where if someone has an answer to how are you feeling today? That answer is not going to be lost among 998 other people chatting the same thing." Lux Narayan, Making Conversations Count - October 2022  In an area with expensive internet? Here's a lower bandwidth version for you Here's...

Carrying On The Conversation about getting attention  that Wendy had with John Follis So what's your platform? What's your content poison? 10 seconds? 20 seconds?... We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with John Follis all about getting attention for your brand! In this bonus episode, Wendy and Neal discuss takeaways from the recent episode.  If you haven't yet heard it, drop everything, and click the episode link above...

Is your stuff getting attention that it deserves? "What it does is it forces businesses to realize that people's attention span is very short. They probably are not going to listen or watch to a 30 minutes podcast, but they will listen to and watch a 30 second video." John Follis, Making Conversations Count - October 2022  Psst! Click if you want to read a transcript version of the episode Is your stuff getting the attention that you know it deserves? When you post a video, does it get...

Is your stuff getting attention that it deserves? "What it does is it forces businesses to realize that people's attention span is very short. They probably are not going to listen or watch to a 30 minutes podcast, but they will listen to and watch a 30 second video." John Follis, Making Conversations Count - October 2022  Psst! Click if you want to read a transcript of the episode! Is your stuff getting the attention that you know it deserves? When you post a video, does it get views? ...

Episode 103 is all about the thing we all crave - attention! John Follis will be chatting with us all about getting the brand messaging out there, to the right people, in the right place and in the right duration! Bit like my four R formula... Catch the brand new episode on Thursday. Make sure you're following the podcast in your favourite player (we recommend Apple Podcasts ) so you never miss an episode. "Making Conversations Count" is a podcast from Making Conversations Count founder...

Carrying On The Conversation about creating business opportunities  that Wendy had with Jonathan and Renee Have you held a lounge meeting with the kids and brainstormed some business opportunities yet? We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with Jonathan and Renee and that you've had some inspiration for a new business venture? In this bonus episode, Wendy and Neal discuss takeaways from the recent episode.  If you haven't...

Thinking of starting a business? Why not drag the family in on it! "He (our son) pivoted out of our business pretty early on, I mean, still helps us, but he quickly found out that he could climb the ranks as far as making money."   Jonathan and Renee Harris, Making Conversations Count - September 2022    Sometimes life throws you lemons. But imagine how much easier life could be if you had an entire squad of family members on staff to help you squeeze them?! If you've always thought...

Thinking of starting a business? Why not drag the family in on it! "He (our son) pivoted out of our business pretty early on, I mean, still helps us, but he quickly found out that he could climb the ranks as far as making money."   Jonathan and Renee Harris, Making Conversations Count - September 2022    Sometimes life throws you lemons. But imagine how much easier life could be if you had an entire squad of family members on staff to help you squeeze them?! If you've always thought...