The Magic of Authentic Marketing: with TV magician Ben HanlinIn this episode, I, Wendy Harris, am talking to magician, comedian, TV presenter and now marketing agency owner, Ben Hanlin to discuss authenticity in marketing. Ben discusses how he transitioned from performing arts to co-founding a digital marketing agency during the pandemic. His unique selling point is his authenticity, which he brings into the agency's mission to create engaging content and be 'client obsessed'. We discuss effective digital marketing strategy, focusing on providing value to the audience, ensuring authenticity, and giving more than selling. We also touch on strategies for content idea generation and execution, particularly using our favourite channel, LinkedIn. And just what do we mean when we say Elton John beats the Arctic Monkeys in a battle of the bands?... 01:13 Transition from Magic to Marketing 03:20 The Importance of Understanding Your Audience 08:15 Strategies for Successful Storytelling in Digital Marketing 14:21 The Role of Authenticity and Consistency in Content Creation 21:26 The conversation that counts 21:43 Finding Purpose in Your Work Other related episodes we'd like you to check outhttps://makingconversationscount.com/they-ask-you-answer-marcus-sheridan/ https://makingconversationscount.com/brynne-tillman/ https://makingconversationscount.com/resource-niraj/ https://makingconversationscount.com/using-lazy-marketing-with-al-tepper/ Mentioned in this episode: Buy my book "Making Conversations Count" Book on Amazon How to work with me Power Up