Join Matt as he delves into the fascinating journey of discovering your niche with today's guest, Todd Howard. Todd is a seasoned expert in helping individuals and businesses identify their unique place in the industry. In a world filled with advice about the importance of having a niche, many find it a daunting challenge to pinpoint exactly where they belong. Todd's insights challenge the conventional wisdom surrounding niches, urging us to view them as a means to create a protected space...

In this episode, we tackle the often overlooked but essential topic of marketing on social media, with a focus on the professional networking powerhouse, LinkedIn. Accountants are no stranger to numbers, but the numbers game of social media can sometimes feel alien and intimidating. Ashley sheds light on why many accountants shy away from marketing and delves into the historical context that has contributed to this reluctance. Ashley shares his insights on the power of personal branding and...

In this episode, Matt engages in a captivating conversation with Patrick Dichter, an accounting firm owner who took an unconventional path into the world of accounting through his background in marketing. Prepare to gain valuable insights into optimizing your firm's marketing efforts from a unique perspective. In this episode, Patrick shares the story of how he found his way to owning an accounting firm, despite not having a traditional accounting background. With a passion for helping small...

Join Matt on a visual journey as he provides a mental map to help you conceptualize the marketing process for your accounting firm. In this solo episode, Matt explores the crucial first step of any marketing journey: getting people onto Awareness Island. Some individuals reach this stage organically through means like podcasts, conferences, or recommendations from friends. Others arrive without your direct influence, turning to search engines like Google or seeking advice from their personal...

Join host Matt Banker in this episode of the Marketing for Accounting Firms podcast as he sits down with Tracy Kelly, an experienced marketer specializing in family-owned B2B businesses. Tracy shares his expertise in helping family-owned businesses navigate the world of marketing and establish a solid digital presence. They delve into the importance of a well-designed website as the foundation for effective marketing strategies and discuss the challenges faced by businesses transitioning from...

On today's episode, Matt is thrilled to have Geraldine Carter, an experienced consultant for CPAs, who specializes in helping them optimize their businesses. Together, they explore the crucial question of when is the right time for accounting firms to invest in marketing and when should they hold off. Geraldine shares her expertise in working with CPAs, guiding them to streamline their operations and focus on their ideal clients. By identifying their target audience's needs and preferences,...

We talk with Mark Stovel to learn more about his journey to offering advisory services for his accounting firm. Connect with Mark: https://firmnexus.com/ Hosted on Acast. See acast.com/privacy for more information.

Episode 6 of the Marketing for Accounting Firms Podcast we have a discussion with Erin Andrews about the process of hiring a marketing agency for your accounting firm. Subscribe on Apple Podcasts or Spotify to hear more episodes. Hosted on Acast. See acast.com/privacy for more information.

Sarah Hackman of Hackman Creative talks with us about design and why it matters for accounting firms. Connect with Heather: https://www.hackmancreative.com/ Hosted on Acast. See acast.com/privacy for more information.

Seanna Asper runs a fractional CFO firm called Cultivated Strategy that works exclusively with companies in the AEC (architecture, engineering, and construction) industry. She talks about the benefits of having a narrow niche, how she decided on AEC, and how she markets her firm within that industry. Hosted on Acast. See acast.com/privacy for more information.

You can't do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of personality to your marketing. Julie's contact info: https://www.linkedin.com/in/juliestroudbrightbrand/ http://brightbrand.com/ Hosted on Acast. See acast.com/privacy for more information.

A discussion with Ryan Thein about how marketing your firm for prospects and marketing your firm for potential hires overlaps. Ryan's contact info: https://www.linkedin.com/in/rthien/ https://www.wilsonjames.cpa/ Hosted on Acast. See acast.com/privacy for more information.

A discussion with Erin Fults about what to write and how to write good content for your firm. Connect with Erin: https://www.linkedin.com/in/erinfults/ https://theacornteam.com/ Hosted on Acast. See acast.com/privacy for more information.