Welcome back to Marketing People Love; and part two of our conversation with Josh Friedman, CMO of Dr. Squatch. Josh and I have worked together to take Dr. Squatch from “millions” to “tens of millions” and then to hundreds of millions… and we have so much more in store –He is going to share about the decision and impacts of running a superbowl spot –and he is going to share the top mistake he sees brands making that squashes their growth..and instead how they can Squatch their growth.