Welcome to Marketing People Love, with your host Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love and this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have Katie Babineau, Global Head of Marketing at Snapchat, who knows a thing or two about creating marketing that people love. She is living in the future every day as part of their augmented reality division at Snap Labs. She's worked for Sony, GoPro, Apple, and now Snapchat. So get ready to learn more about where augmented reality is headed for brands and what is inspiring Katie, with examples from brands using augmented reality to create marketing people love. And don't miss our vicious argument about whether it's more important to be nice or kind. We both went to college together, so I'm truly inspired by her journey. So buckle up because this thing is a time machine and we are headed to the future.